SAVHE Hotel Brand: History, Ownership, Market Position, and Guest Experience

SAVHE is a new, wellness-led hospitality brand created by Atour Group, the operating business associated with Atour Lifestyle Holdings Limited. Publicly introduced in China in 2025, SAVHE is intended to combine restorative sleep, natural materials, calm interior environments, and destination-oriented experiences. It sits within the broader travel and hospitality industry, with a proposition closer to an upscale or high-end lifestyle retreat than to Atour’s established urban hotel formats.

SAVHE should not be confused with Atour itself. Atour is the parent hotel group and established operating platform, while SAVHE is a distinct brand within that portfolio. Nor should the brand automatically be treated as a conventional safari chain. Nature and exploration may inform its destination programming, but wildlife encounters and safari-style activities depend on the location of each property.

The brand remains comparatively young. Its historical record and operating footprint are therefore much more limited than those of Atour’s larger brands. SAVHE is best understood as Atour’s attempt to extend its expertise in sleep, hospitality, and consumer lifestyle products into more immersive, higher-service stays centered on recovery and engagement with the surrounding destination.

Table of Contents

• 1. What Is SAVHE?
• 2. SAVHE at a Glance
• 3. What Hotel Family Does SAVHE Belong To?
• 4. Who Founded SAVHE, and How Did It Begin?
• 5. What Is the History of SAVHE?
• 6. What Industry Segment Does SAVHE Occupy?
• 7. How Is SAVHE Positioned in the Market?
• 8. Where Does SAVHE Operate?
• 9. What Does SAVHE Provide?
• 10. Why Do Guests Choose SAVHE?
• 11. Who Does SAVHE Serve?
• 12. What Defines the SAVHE Guest Experience?
• 13. What Distinguishes SAVHE From Other Hotel Brands?
• 14. How Should SAVHE Be Understood Today?
• 15. Frequently Asked Questions

1. What Is SAVHE?

SAVHE is a Chinese hospitality brand developed by Atour Group and publicly introduced in 2025. It is conceived as a high-end, wellness-oriented hotel and retreat proposition built around nature, physical and mental recovery, restorative sleep, and immersive destination experiences.

The brand belongs to Atour Lifestyle Holdings, whose wider portfolio includes urban hotel brands serving several levels of the Chinese lodging market. SAVHE moves the group into a more destination-led category. Rather than focusing primarily on the reliable rooms, work facilities, and convenient locations associated with mainstream business hotels, it is designed to give guests a reason to spend time at the property and in its surroundings.

SAVHE’s exact category is still developing because it has a limited operating history. The available proposition supports describing it as an upscale or high-end lifestyle and wellness brand. A universal luxury classification would be premature without consistent evidence from a larger operating portfolio.

What most clearly defines SAVHE is the combination of Atour’s established interest in sleep quality with a quieter, nature-influenced retreat format. The brand seeks to turn rest from one hotel benefit into the organizing principle for the stay.

2. SAVHE at a Glance

• Hotel brand name: SAVHE
• Hotel family: Atour Group and Atour Lifestyle Holdings Limited
• Brand type: Wellness-led lifestyle hotel and immersive retreat brand
• Introduced: 2025
• Founding organization: Atour Group
• Individually named founder: No separate personal founder has been publicly established for SAVHE
• Place founded: China; the brand was developed within Atour’s Shanghai-based corporate platform
• Current headquarters: Managed through Atour Group, headquartered in Shanghai, China
• Current ownership: Part of the Atour Lifestyle Holdings corporate group
• Industry segment: Upscale to high-end lifestyle hospitality, wellness retreats, and nature-oriented accommodation
• Market position: A more immersive and recovery-focused proposition than Atour’s mainstream urban brands
• Typical property types: Destination hotels, wellness retreats, and nature-oriented properties
• Geographic focus: China
• Primary guest segments: Affluent leisure travelers, couples, wellness-oriented guests, urban residents seeking short restorative breaks, and experience-focused travelers
• Core proposition: Restorative sleep, calm design, natural materials, recovery, and engagement with the destination
• Loyalty relationship: Connected to Atour’s wider booking and membership ecosystem, subject to property and program terms
• Operating model: Expected to use Atour’s management, distribution, and asset-light development capabilities, although individual property structures may vary
• Current status: Active, early-stage brand building its hotel pipeline and operating presence
• Official website: SAVHE and Atour official website

3. What Hotel Family Does SAVHE Belong To?

SAVHE belongs to Atour Group, which operates through the corporate structure associated with Atour Lifestyle Holdings Limited. Atour Lifestyle Holdings is a publicly traded hospitality and consumer lifestyle company. It is the parent group, while SAVHE is one brand within its hotel portfolio.

The distinction matters because Atour has several hotel concepts aimed at different occasions and price levels. The core Atour brand is closely associated with upscale urban accommodation. Atour S occupies a more elevated, design-conscious position, while Atour Light addresses a more streamlined market. A.T. House and other concepts have given the group experience at the higher end of hospitality. SAVHE adds a nature, retreat, and wellness dimension rather than simply duplicating those urban formats.

Brand ownership does not mean that Atour necessarily owns the land and buildings of every SAVHE hotel. Chinese hotel groups commonly expand through a mixture of leased properties, conventional management agreements, and asset-light arrangements in which an outside investor owns the real estate and funds the hotel while the group supplies the brand, operating system, distribution, training, and management support.

Atour often describes part of its wider model as manachising. This combines elements of management and franchising: the property investor provides the physical hotel, while Atour supplies operating systems and significant management involvement in return for fees. SAVHE’s specific arrangements can differ by project, particularly because a destination retreat may require more operational complexity than a standardized city hotel.

4. Who Founded SAVHE, and How Did It Begin?

SAVHE was founded as a corporate brand by Atour Group rather than as an independent hotel established by a separately identified entrepreneur. Public information does not support assigning SAVHE its own individual founder. Wang Haijun founded Atour Group and remains central to the parent company’s development, but it is more accurate to describe Atour as SAVHE’s founding organization than to transfer the parent founder’s biography directly to the newer brand.

The brand emerged in China as Atour sought to broaden its position beyond urban, business-oriented lodging. Atour had already developed experience around sleep products, hotel bedding, room comfort, lifestyle retail, and branded guest experiences. SAVHE applies those capabilities to a longer, more immersive stay in which recovery, environment, and destination programming are expected to play larger roles.

The commercial opportunity is understandable. Chinese travelers increasingly take short leisure breaks from major cities, visit scenic destinations, and combine accommodation with wellness, outdoor activity, food, culture, or personal recovery. SAVHE was designed to address that use case through a calmer and more experiential format.

There is no well-documented original SAVHE hotel comparable to the founding property narratives of older chains. The brand began as a newly designed portfolio concept, not as the later replication of a single historic independent hotel.

5. What Is the History of SAVHE?

SAVHE has a short history, so its development is best understood in the context of Atour’s broader evolution while keeping the two histories distinct.

2013: Atour’s operating platform is established. Atour Group began building its hotel business in China in 2013. Its early growth was associated with combining practical urban accommodation with reading spaces, locally influenced design, attentive service, and an emphasis on sleep. This was the creation of the parent platform, not the founding of SAVHE.

Expansion of the Atour portfolio: During the following decade, Atour expanded across Chinese cities and introduced or developed multiple brands for different lodging segments. This gave the group a national reservation network, a large membership base, hotel development relationships, standardized operating procedures, and experience managing properties owned by outside investors.

Development of sleep and retail capabilities: Atour increasingly linked hotel operations with consumer products, particularly bedding and sleep-related merchandise. Its retail activity became strategically important rather than remaining a minor hotel gift-shop function. This history is relevant to SAVHE because restorative sleep is part of the newer brand’s central proposition.

2022: Atour Lifestyle Holdings lists in the United States. The public listing increased the parent company’s access to capital markets and placed greater attention on hotel network growth, membership, retail sales, and brand development. It did not create SAVHE, but it provided the corporate setting in which Atour could pursue additional hotel formats.

Further product upgrading: Atour continued to refine room design, sleep environments, bedding, and its higher-tier hotel concepts. These initiatives demonstrated that the group could use sleep as both an operational feature and a consumer-facing point of differentiation.

2025: SAVHE is introduced. Atour publicly presented SAVHE as a new high-end lifestyle brand oriented toward nature, wellness, and immersive stays. The launch represented a move away from simply placing another tier into the urban hotel hierarchy. It expanded the group’s addressable market into restorative leisure trips and destination hotels.

Initial development phase: After its introduction, the brand entered the slower process of securing appropriate sites, owners, designs, and operating plans. This matters because nature-oriented retreats are less interchangeable than roadside or city hotels. Landscape, access, environmental conditions, local programming, and the suitability of the real estate all affect whether a property can deliver the intended experience.

SAVHE’s history therefore remains a story of concept formation and early expansion rather than a long sequence of operating milestones. Announced or signed projects should not be counted as open hotels until they begin accepting guests. Its longer-term identity will depend on how consistently initial properties translate the brand’s ideas into rooms, service, wellness facilities, and destination experiences.

6. What Industry Segment Does SAVHE Occupy?

SAVHE occupies the upscale to high-end lifestyle segment of the hotel industry, with additional characteristics of wellness hospitality, experiential travel, and destination retreats. Its positioning is above a typical select-service or standardized business hotel because the concept requires more than accommodation and basic facilities. Design, sleep, food, recovery, surroundings, and programming are intended to work together.

The brand can also be described as nature-oriented, but that does not make every SAVHE property a rural resort. A nature-led hotel might be located in a mountain, forest, wetland, desert, cultural landscape, or scenic area. Some properties could be accessible for short breaks from major cities. The exact balance between resort and hotel functions will depend on location.

Likewise, wellness does not necessarily mean clinical wellness. SAVHE’s documented direction is more consistent with restorative hospitality: quiet environments, quality sleep, physical comfort, natural materials, slower routines, and activities that help guests disengage from ordinary urban demands. Medical treatments, diagnostics, or specialized longevity programs should not be assumed unless a particular property provides them.

Segment is separate from star classification. Star ratings are generally assigned to individual hotels under local systems and can vary by jurisdiction. SAVHE should not be assigned one universal star rating at brand level. Its high-end positioning comes from the intended service, facilities, design, and guest proposition, not from a blanket rating.

7. How Is SAVHE Positioned in the Market?

SAVHE is positioned as a restorative lifestyle retreat for travelers who want their hotel to be part of the purpose of the trip. This differs from the role of an urban hotel selected mainly for location, a comfortable room, and access to meetings or transportation.

Recovery rather than simple accommodation: Sleep quality, calm surroundings, and a slower rhythm are intended to form a coherent experience. In strategic terms, SAVHE is selling time and conditions for recovery, not only a room night.

High-end but not necessarily ultra-luxury: The proposition implies elevated design, service, food, and wellness content. It does not yet establish the extreme personalization, staff intensity, privacy, or pricing associated with an ultra-luxury resort brand. Describing SAVHE as upscale or high-end is therefore more supportable than treating it as uniformly luxury.

Destination engagement: The surrounding landscape or culture is expected to influence the stay. This can include guided outdoor activity, local food, crafts, cultural interpretation, or quiet observation of nature. The degree of immersion will vary by property.

Contemporary Chinese lifestyle positioning: SAVHE is being developed primarily for the Chinese market and can draw on Atour’s knowledge of domestic booking behavior, sleep preferences, membership patterns, and short-break travel. Its positioning is not dependent on reproducing a European resort tradition or an imported safari model.

Connection to a larger platform: Although the hotels may seek an independent retreat atmosphere, the brand benefits from Atour’s distribution, membership, operating systems, procurement, and consumer product capabilities. This can reduce some of the discovery and trust barriers faced by a completely independent retreat.

The analytical tension in SAVHE’s position is between scale and authenticity. Atour needs repeatable standards to expand the brand, but the retreat proposition requires properties to feel connected to specific landscapes rather than mechanically standardized. How the group balances those demands will shape SAVHE’s market credibility.

8. Where Does SAVHE Operate?

SAVHE’s geographic focus is China. The brand was created within Atour’s domestic operating platform and is intended to serve Chinese leisure demand, including short restorative trips from large metropolitan areas and longer visits to scenic destinations.

Atour Group is headquartered in Shanghai, one of China’s principal centers for hotel investment, brand management, consumer services, and travel demand. Shanghai provides the corporate base for brand strategy, development, distribution, technology, membership, and lifestyle retail. It should not be confused with SAVHE’s only or necessarily most representative destination.

The locations most suitable for SAVHE are likely to have several characteristics: attractive natural or cultural surroundings, reasonable access from major demand centers, enough space for wellness and leisure facilities, and a setting that supports programming beyond the guest room. Mountains, forests, wetlands, rural landscapes, heritage areas, and scenic regions can all fit this logic.

Not every destination requires a remote resort. A retreat on the edge of a major urban region can serve weekend guests more efficiently than a hard-to-reach property. This makes China’s high-speed rail network and clusters of affluent urban consumers strategically relevant to the brand’s development.

SAVHE should nevertheless be described as an early-stage, geographically concentrated brand rather than an established national chain. Publicly discussed projects, development agreements, and pipeline hotels are not equivalent to operating properties. A precise current property count is not consistently disclosed in a way that clearly separates open hotels from future developments.

There is also no strong basis for describing SAVHE as an international brand at present. Atour may eventually consider overseas growth, but the brand’s concept, distribution advantages, and immediate development opportunity remain centered on China.

9. What Does SAVHE Provide?

Accommodation

SAVHE is expected to provide rooms and suites designed around rest, acoustic comfort, controlled lighting, supportive bedding, uncluttered interiors, and natural or nature-referencing materials. Larger retreat properties may also include villas or other low-density accommodation, but these should be treated as property-specific formats rather than universal features.

Sleep and recovery

Restorative sleep is a core element of the proposition. Atour brings established experience in mattresses, pillows, bedding, room comfort, and sleep-related consumer products. At SAVHE, those capabilities can be integrated with quiet planning, evening routines, room lighting, temperature, and the surrounding environment. Specific sleep programs and equipment may differ among hotels.

Dining and beverages

A full retreat experience generally requires on-site dining rather than reliance on nearby restaurants. SAVHE properties can be expected to use food as part of the destination and wellness proposition, potentially through seasonal ingredients, regional cooking, balanced menus, tea, and slower meal occasions. The number of restaurants, chefs, bars, and specialty concepts will depend on each property’s scale.

Wellness and fitness

Relevant facilities may include treatment rooms, spas, fitness areas, pools, meditation or movement spaces, and outdoor exercise. SAVHE’s wellness identity is broader than spa treatments alone. Sleep, silence, landscape, nutrition, movement, and freedom from routine can all support the recovery proposition. Clinical services should not be assumed.

Nature and destination experiences

Depending on location, a SAVHE stay may incorporate hiking, cycling, wildlife observation, landscape interpretation, cultural visits, craft activities, local food experiences, or guided excursions. The term safari, where used descriptively, should be understood as exploration of a natural setting rather than as a guaranteed African-style wildlife drive.

Guest services

Properties are likely to offer concierge assistance, destination planning, housekeeping, transportation coordination, and guided programming. Higher-service hotels may arrange private transfers or individually planned activities. The level of personalization will depend on staffing, property size, and the operating model.

Meetings and celebrations

Some SAVHE hotels may include meeting rooms, private dining spaces, wedding settings, or venues for executive retreats. These functions can help a destination property generate demand outside peak leisure periods. SAVHE is not primarily positioned as a large convention brand, however, and facilities will vary.

Membership and digital services

Guests can benefit from Atour’s broader reservation, mobile, membership, and customer relationship infrastructure. The exact earning, redemption, upgrade, and recognition rules applicable to SAVHE should be checked through the current Atour program because higher-end brands sometimes use distinct benefit structures.

10. Why Do Guests Choose SAVHE?

Because SAVHE is new, broad statements about proven customer behavior would be premature. The following are practical reasons travelers may find the brand relevant based on its documented proposition and its relationship with Atour.

1. Restorative sleep

One reason travelers may choose SAVHE is the emphasis on sleep as a designed experience. Guests arriving from demanding work schedules or dense urban environments may value bedding, quiet, light control, and evening routines that have been considered together rather than treated as separate room features.

2. A retreat atmosphere within a known hotel system

Independent wellness retreats can offer individuality but may lack broad distribution and familiar booking processes. SAVHE combines a retreat concept with Atour’s operating platform. Travelers who already know Atour may find that combination easier to evaluate and book.

3. Access to nature

Properties chosen for their landscape and destination potential can appeal to guests who want outdoor time without organizing every element independently. Guided activities, transport, equipment, and local knowledge can make natural areas more accessible, particularly for short leisure stays.

4. Calm, contemporary design

SAVHE’s use of natural materials, restrained interiors, and quieter public spaces may suit guests who prefer a low-stimulation environment. This differs from lifestyle hotels built primarily around nightlife, music, and highly social lobbies.

5. Integrated wellness

Some travelers prefer a hotel where sleep, dining, exercise, spa services, and activities reinforce a common purpose. SAVHE’s proposition reduces the need to assemble those elements from unrelated providers. The depth of wellness programming must still be assessed property by property.

6. Chinese destination knowledge

Atour’s domestic platform can help SAVHE adapt food, service rhythms, digital booking, payments, membership, and travel logistics to the expectations of guests in China. That local operating knowledge may be particularly useful in destinations where international hotel brands have limited coverage.

7. Short-break convenience

A well-located SAVHE property can serve travelers who want meaningful recovery over a weekend or several days rather than a long international holiday. Access from a major city, efficient transfers, and programming contained within the property can make limited leisure time easier to use.

11. Who Does SAVHE Serve?

Urban leisure travelers seeking recovery

The most natural audience consists of residents of major Chinese cities who want to step away from work, commuting, noise, and digital intensity. They may travel for a weekend or short holiday and place particular value on sleep, quiet, nature, food, and convenient access.

Couples and experience-oriented travelers

Couples may use SAVHE for a restorative break, anniversary, or destination experience. Attractive surroundings, private accommodation, dining, spa services, and guided activities are likely to matter more to this segment than conventional business-hotel facilities.

Wellness-oriented guests

This segment includes travelers interested in sleep, movement, mindfulness, nutrition, spa treatments, and lower-intensity routines. They do not necessarily want a clinical wellness retreat. Many may prefer comfort and optional programming rather than a prescriptive schedule.

Affluent families and small groups

Where accommodation and activities are suitable, families and small groups may choose SAVHE for outdoor access and shared experiences. Family relevance will vary substantially. Children’s facilities, connecting rooms, age restrictions, and activity design cannot be assumed across every property.

Corporate and creative retreats

Small leadership teams, project groups, and creative organizations may value a quiet destination for planning, relationship building, or workshops. Meeting space, private dining, transportation, and reliable technology would be important for this audience. SAVHE is more naturally suited to intimate retreats than to mass conventions.

The brand is not designed exclusively for one demographic. Its common audience is better defined by travel purpose: guests willing to pay for an environment organized around recovery and destination experience rather than accommodation alone.

12. What Defines the SAVHE Guest Experience?

The intended SAVHE journey begins with a transition away from ordinary urban routines. Location, arrival landscaping, restrained architecture, and a quieter reception process can all help establish that shift. This is analytically important because a retreat must create a sense of separation without making access unnecessarily difficult.

Inside the room, the brand’s identity is expected to be most visible in bedding, lighting, acoustics, temperature, tactile materials, and the visual relationship with the surroundings. Natural materials do not by themselves establish wellness. Their value depends on whether room planning and operations also support comfort and uninterrupted rest.

Public spaces are likely to encourage a slower pace through lounges, reading areas, tea, views, gardens, and places for reflection or conversation. This would extend an element already familiar within Atour’s broader hotel philosophy while adapting it to a more leisure-oriented context.

Dining, spa treatments, fitness, walks, and guided destination activities can then structure the day. Ideally, guests can choose their degree of participation. Some may want scheduled wellness programming, while others may value unprogrammed time and privacy.

Staff interaction is expected to be attentive and informative rather than highly ceremonial. Destination knowledge is especially important. Employees may need to explain local landscapes, arrange activities, adjust plans for weather, and help guests choose between active exploration and rest.

These are intended recurring characteristics, not proof that every SAVHE hotel provides identical facilities. The guest experience will depend heavily on the setting, owner investment, architecture, staff capabilities, and maturity of each operation.

13. What Distinguishes SAVHE From Other Hotel Brands?

Sleep as a strategic foundation: Many hotels advertise comfortable beds, but SAVHE is connected to a parent company that has built a substantial consumer and hotel proposition around sleep. This gives the brand an operational and product-development base that is more specific than generic wellness language.

A nature-led extension of an urban hotel platform: SAVHE applies Atour’s systems to destination hospitality. It can draw on a national member base, technology, procurement, training, and distribution while presenting a more secluded and place-specific guest experience.

Contemporary retreat positioning for domestic travelers: The brand is designed in China for Chinese travel patterns. This can influence length of stay, meal preferences, digital interactions, holiday timing, family travel, transport, and the popularity of short breaks from large cities.

Recovery without necessarily becoming clinical: SAVHE’s wellness proposition is centered on sleep, nature, comfort, movement, and calm. That distinguishes it from medical wellness resorts requiring diagnostic programs, but also from ordinary hotels where a spa is an optional amenity unrelated to the wider stay.

Potential for individual destination character: The brand’s concept allows properties to respond to local landscapes and culture. This can produce more variation than a standardized business chain. It also creates an execution challenge because excessive variation can weaken recognition, while excessive standardization can undermine authenticity.

These distinctions describe the intended competitive logic. They should not be treated as proof that SAVHE is superior to independent retreats, international resort brands, or other Chinese lifestyle hotels.

14. How Should SAVHE Be Understood Today?

What remains central: SAVHE is centered on restorative sleep, calm design, natural materials, wellness, and engagement with the surrounding destination. It represents an effort to make recovery the organizing principle of a hotel stay.

What has changed: For Atour, the brand marks a move beyond the group’s strongest historical association with urban accommodation. It requires more destination selection, leisure programming, food and beverage capability, wellness operations, and adaptation to individual sites. These demands make SAVHE more complex to develop and manage than a standardized city hotel.

What the name signals today: From a strategic perspective, the SAVHE name signals a contemporary Chinese retreat backed by a larger hospitality platform. A traveler can reasonably expect a greater emphasis on environment, sleep, and recovery than at a conventional Atour hotel, although the precise facilities will remain property-specific.

Important limitations: SAVHE is still a young brand. It does not yet have the long operating record, broad geographic network, or numerous established flagships that would allow every aspect of its market position to be judged from mature portfolio evidence. Pipeline announcements should not be confused with open hotels, and the brand should not automatically be labeled ultra-luxury.

It is also important not to interpret nature and safari language too literally. Nature is a clear part of the proposition, but wildlife programming depends on destination conditions. SAVHE is better understood broadly as a wellness-led, immersive retreat concept than as a chain defined by one activity.

Its long-term significance will depend on execution. If Atour can combine repeatable sleep and service standards with authentic local settings, SAVHE may become a meaningful extension of the group’s lifestyle strategy. If properties are insufficiently differentiated from ordinary resort hotels, the concept will be harder to sustain.

15. Frequently Asked Questions

When was SAVHE founded?

SAVHE was publicly introduced by Atour Group in 2025. It is much newer than the parent hotel platform, which began operating in 2013. The launch date should not be confused with Atour’s founding year or with the opening dates of individual SAVHE properties.

Who founded SAVHE?

Atour Group founded SAVHE as a corporate hotel brand. Public information does not identify a separate individual founder for SAVHE. Wang Haijun founded the parent Atour business, but SAVHE is more accurately described as a brand created by the group.

Who owns SAVHE?

SAVHE belongs to the corporate portfolio of Atour Lifestyle Holdings. This refers to ownership and control of the brand and its operating system. The land and buildings used by individual SAVHE hotels may be owned by separate real-estate investors.

Is SAVHE a luxury hotel brand?

SAVHE is positioned at the high end of lifestyle and wellness hospitality, but a universal luxury classification is not yet firmly established across a mature portfolio. Upscale or high-end wellness retreat is the more cautious description. Individual hotels may achieve higher property-level classifications.

Where does SAVHE operate?

SAVHE is focused on China. It is intended for nature-oriented and destination settings that can support restorative stays, outdoor experiences, wellness, and local programming. Its footprint remains limited compared with Atour’s established urban hotel network.

What does SAVHE offer?

The brand emphasizes sleep, natural materials, calm rooms, wellness, dining, and experiences connected to the surrounding destination. Spas, pools, guided activities, villas, meeting rooms, and family facilities may be available at some properties but should not be assumed everywhere.

Does SAVHE have a loyalty program?

SAVHE is connected to Atour’s wider booking and membership ecosystem. Exact rules for earning points, redeeming benefits, upgrades, breakfast, or late checkout may vary, so guests should review the current program conditions for the specific property and rate.

Why might travelers choose SAVHE?

Travelers may choose SAVHE for restorative sleep, access to nature, calm design, integrated wellness, and the convenience of a retreat supported by Atour’s operating and distribution platform. Its most relevant audience is seeking recovery and experience rather than accommodation alone.