Destination by Hyatt: Hotel Collection, History, Market Position, and Guest Experience

Destination by Hyatt is a collection of independent hotels, destination resorts, and professionally managed vacation residences within Hyatt Hotels Corporation. Its historical lineage dates to Destination Hotels, a hospitality business developed by Lowe Enterprises beginning in 1972. Hyatt acquired the brand through its purchase of Two Roads Hospitality in 2018 and introduced the Destination by Hyatt name in 2021.

The collection operates primarily in the United States, with selected international resorts in Europe. Properties retain much of their individual identity while gaining access to Hyatt’s reservations, distribution, loyalty, and operating systems. This combination places Destination by Hyatt within the soft-brand and curated-collection segment of the travel and tourism industry.

Destination by Hyatt is particularly associated with recreation-oriented settings, including mountain, beach, island, golf, and countryside destinations. Its defining proposition is not a standardized architectural format. Instead, the brand connects individually named properties through an emphasis on their setting, locally relevant experiences, full-service hospitality, and access to World of Hyatt.

Table of Contents

• 1. What Is Destination by Hyatt?
• 2. Destination by Hyatt at a Glance
• 3. What Hotel Family Does Destination by Hyatt Belong To?
• 4. Who Founded Destination by Hyatt, and How Did It Begin?
• 5. What Is the History of Destination by Hyatt?
• 6. What Industry Segment Does Destination by Hyatt Occupy?
• 7. How Is Destination by Hyatt Positioned in the Market?
• 8. Where Does Destination by Hyatt Operate?
• 9. What Does Destination by Hyatt Provide?
• 10. Why Do Guests Choose Destination by Hyatt?
• 11. Who Does Destination by Hyatt Serve?
• 12. What Defines the Destination by Hyatt Guest Experience?
• 13. What Distinguishes Destination by Hyatt From Other Hotel Brands?
• 14. How Should Destination by Hyatt Be Understood Today?
• 15. Frequently Asked Questions

1. What Is Destination by Hyatt?

Destination by Hyatt is a soft hotel brand and curated collection of independently styled hotels, resorts, and vacation residences. The collection’s roots date to 1972, when real-estate executive Robert J. Lowe established Lowe Enterprises and began building the resort-management activity that developed into Destination Hotels.

Today, Destination by Hyatt belongs to Hyatt Hotels Corporation. Its properties are generally positioned from upper-upscale through luxury, although the collection does not impose a single star classification or identical physical model. It includes full-service resorts, destination hotels, condominium-style accommodations, villas, and other residential inventory.

The collection is concentrated in the United States, particularly in leisure destinations with strong outdoor, cultural, or recreational appeal. Selected international properties extend the brand into European resort markets. Leisure travelers are central to the proposition, but many properties also serve weddings, conferences, incentive groups, corporate retreats, and other organized events.

What most clearly defines the brand today is the combination of property individuality and Hyatt affiliation. Guests receive a place-specific resort or hotel experience, while participating properties benefit from Hyatt’s booking channels, recognition systems, and World of Hyatt loyalty program.

2. Destination by Hyatt at a Glance

Hotel brand name: Destination by Hyatt

Hotel family: Hyatt Hotels Corporation

Brand type: Soft brand and curated collection of destination hotels, resorts, and residences

Historical origin: Destination Hotels, with corporate roots dating to 1972

Current brand name introduced: 2021

Founder or founding organization: Robert J. Lowe and Lowe Enterprises are associated with the historical Destination business; Hyatt created the current Destination by Hyatt endorsement

Place founded: United States, with Lowe Enterprises founded in Los Angeles and important early resort operations in Aspen, Colorado

Current headquarters: Destination by Hyatt does not maintain a separate public corporate headquarters. It is administered through Hyatt Hotels Corporation in Chicago.

Current brand ownership: Hyatt Hotels Corporation

Industry segment: Upper-upscale to luxury soft brand, with a strong resort and residential emphasis

Market position: Place-led, full-service destination hospitality combined with Hyatt distribution and loyalty participation

Typical property types: Resorts, independent full-service hotels, condominium resorts, villas, vacation homes, and managed residences

Geographic focus: Primarily the United States, with selected international properties

Primary guest segments: Leisure travelers, families, couples, recreation-oriented guests, groups, wedding guests, meeting attendees, and World of Hyatt members

Loyalty program: World of Hyatt, subject to the participation rules of individual properties and eligible rates

Operating model: A mixture of third-party management, franchise or brand-affiliation arrangements, and residential rental-management structures

Current status: Active and expanding selectively

Official website: Destination by Hyatt official website

3. What Hotel Family Does Destination by Hyatt Belong To?

Destination by Hyatt is owned by Hyatt Hotels Corporation. Hyatt acquired the historical Destination Hotels brand as part of its 2018 purchase of Two Roads Hospitality, a multibrand hotel-management company that also included Alila, Joie de Vivre, Thompson Hotels, and tommie.

Within Hyatt, Destination by Hyatt serves a different purpose from a tightly standardized chain. Its hotels and resorts generally preserve their individual property names, design identities, destination relationships, and amenity mixes. The Hyatt endorsement provides a recognizable corporate connection without requiring every property to look or operate like the others.

The collection also participates in World of Hyatt. For eligible stays, this gives members access to point earning and redemption, member rates, and status recognition. Specific benefits can vary by property, room category, residence program, booking channel, and rate type. A privately owned vacation residence offered through a rental program may not function in exactly the same way as a conventional hotel room.

Brand ownership does not mean Hyatt owns the underlying real estate. A resort may be owned by an institutional investor, private company, partnership, or individual condominium owners. Hyatt or another approved operator may manage the property, or an owner may operate it under a franchise or affiliation agreement. Destination by Hyatt therefore describes the guest-facing brand relationship, not a single real-estate ownership model.

4. Who Founded Destination by Hyatt, and How Did It Begin?

The founding question requires a distinction between the historical business and the current brand name. The roots of Destination by Hyatt are generally traced to Destination Hotels and the hospitality activities of Lowe Enterprises. Robert J. Lowe founded Lowe Enterprises in 1972, and the organization developed resort-management capabilities through early work in destinations such as Aspen, Colorado.

The Gant, a condominium resort in Aspen, is closely associated with the company’s formative period. That early model combined lodging operations with professionally managed residential or condominium inventory. It helped establish characteristics that remain visible in Destination by Hyatt: leisure destinations, substantial recreational access, flexible accommodation, and management on behalf of third-party property owners.

The original opportunity was broader than running conventional city hotels. Destination developed around properties whose appeal depended heavily on place, including ski communities, coastal resorts, golf destinations, and conference-oriented retreats. The business could support owners seeking professional hotel management while allowing individual resorts to retain distinct identities.

Hyatt did not found the historical Destination Hotels business. It acquired the brand lineage in 2018 and subsequently introduced the Destination by Hyatt name. It is therefore most accurate to identify Robert J. Lowe and Lowe Enterprises with the original organization, while recognizing Hyatt as the creator and owner of the current endorsed collection.

5. What Is the History of Destination by Hyatt?

1972 and the Lowe Enterprises origin: Robert J. Lowe established Lowe Enterprises in 1972. The company developed from real estate into hospitality management, with early resort activity in Colorado. Destination’s historical identity grew from managing leisure properties where lodging, recreation, real estate, and owner relationships were closely connected.

Development of Destination Hotels: Over subsequent decades, the hospitality operation expanded as Destination Hotels & Resorts. Rather than building a system of identical hotels, it managed independently named resorts, conference properties, and residential accommodations. Its United States portfolio became especially associated with mountain, beach, golf, and outdoor destinations.

Growth of residential hospitality: Vacation residences became a significant part of the business. Condominium units, villas, and privately owned homes could be placed into professionally operated rental programs. This broadened the guest proposition beyond conventional rooms and suites while also requiring expertise in homeowner relations, property management, and resort services.

2016 merger with Commune Hotels & Resorts: Destination Hotels combined with Commune Hotels & Resorts, whose brands included Joie de Vivre, Thompson Hotels, and tommie. The resulting management company adopted the name Two Roads Hospitality. Destination remained a distinct brand within the new organization rather than disappearing into a single chain.

2018 acquisition by Hyatt: Hyatt agreed to acquire Two Roads Hospitality in 2018, and the transaction closed later that year. The acquisition gave Hyatt several brands and a larger portfolio of management and franchise relationships. For Destination, it marked a change from privately controlled independent management to membership in a major international hotel group.

Integration into World of Hyatt: Destination properties began joining Hyatt’s reservation and loyalty systems following the acquisition. Integration increased their visibility to Hyatt customers and enabled eligible World of Hyatt earning, redemption, and status benefits. It also gave property owners access to a broader distribution platform.

2021 introduction of Destination by Hyatt: Hyatt updated the brand name from Destination Hotels to Destination by Hyatt. The change made the corporate connection explicit while preserving the Destination identity. It also aligned the collection with Hyatt’s broader use of endorsed brand names for hotels that retain a high degree of individuality.

Selective international development: Although the United States remains the collection’s center of gravity, Destination by Hyatt has extended into selected European resort markets. Properties such as 7Pines Resort Ibiza in Spain, 7Pines Resort Sardinia in Italy, and SCHLOSS Roxburghe in Scotland illustrate the potential to apply the model outside its original North American base.

The resulting brand is shaped by two histories. One is Destination’s experience with independent resorts and residential hospitality. The other is Hyatt’s international distribution, loyalty platform, development network, and brand-management infrastructure.

6. What Industry Segment Does Destination by Hyatt Occupy?

Destination by Hyatt occupies the soft-brand and curated hotel-collection segment, with properties generally operating at upper-upscale or luxury levels. It also has a pronounced destination-resort and residential component.

A soft brand allows participating properties to retain more individuality than hotels in a conventional standardized chain. The property name, architecture, interior design, restaurants, recreation, and local programming can differ substantially. In return, the hotel receives brand affiliation, distribution, loyalty participation, commercial support, and operating standards.

The collection is usually full service. Hotels and resorts commonly include restaurants, bars, meeting facilities, event venues, pools, fitness facilities, concierge support, and recreational programming. Resorts may add spas, golf, ski access, beach services, hiking, water activities, or children’s programs. The exact combination depends on setting and property scale.

Destination by Hyatt should not be assigned a universal star rating. Star and diamond classifications are property-level assessments that differ among rating organizations and jurisdictions. Similarly, not every member has the same pricing, service intensity, room inventory, or physical standard. Some properties compete clearly in the luxury resort market, while others are more accurately described as upper-upscale.

The most useful overall classification is therefore an upper-upscale-to-luxury, full-service collection for independently styled destination properties, rather than a single uniform hotel category.

7. How Is Destination by Hyatt Positioned in the Market?

Destination by Hyatt is positioned between a highly standardized hotel chain and a fully independent resort. Its properties offer individual identities and strong relationships with their locations, but they operate within Hyatt’s wider commercial and loyalty ecosystem.

Destination-led rather than format-led: The collection is built around places people travel to experience, not a repeated prototype. A ski resort, Hawaiian residence, coastal retreat, and European country estate can belong to the same collection without sharing identical architecture or amenity packages.

Upper-upscale to luxury service: Most properties offer full-service hospitality, substantial facilities, and a higher degree of leisure programming than a conventional select-service hotel. However, service intensity and pricing vary. The brand is not limited to the small-scale, highly personalized model associated with some ultra-luxury operators.

Leisure first, but not leisure only: Recreation and setting are central to the brand, yet many properties also have ballrooms, conference areas, outdoor event venues, and group-programming capabilities. This enables them to serve weddings, corporate retreats, incentive travel, and association meetings as well as independent vacationers.

Individuality with institutional distribution: An independently named resort may appeal to travelers who prefer local character, but independence can make discovery and loyalty participation more difficult. Destination by Hyatt addresses that trade-off by pairing individual properties with Hyatt’s booking platform and World of Hyatt.

Residential flexibility: Villas, condominiums, and vacation homes broaden the proposition for families, groups, and longer stays. This is a meaningful distinction from collections composed mainly of conventional hotel rooms.

Analytically, the brand competes on a combination of setting, recreation, accommodation choice, and loyalty access. It does not rely primarily on uniformity. Guests are purchasing an individual destination experience with the reassurance and commercial convenience of Hyatt affiliation.

8. Where Does Destination by Hyatt Operate?

Destination by Hyatt remains concentrated in the United States. Its strongest presence is in established leisure markets where natural surroundings, outdoor recreation, or resort infrastructure are major demand drivers.

Western mountain and outdoor destinations: Colorado, Utah, California, Oregon, Washington, and Vermont illustrate the collection’s connection with skiing, hiking, golf, and year-round mountain recreation. Some markets contain both traditional resorts and managed residential inventory.

California and Pacific destinations: Properties such as Carmel Valley Ranch, Everline Resort & Spa, and The Seabird Ocean Resort & Spa represent different California settings, including inland leisure, mountain recreation, and coastal travel.

Hawaii: Hawaii is strategically important because the Destination model is well suited to vacation residences and resort stays. The portfolio includes hotel accommodation and residential inventory in selected island destinations. Individual units may differ because some are privately owned and participate in rental-management programs.

Southeastern and Eastern resorts: Wild Dunes Resort in South Carolina, The Lodge at Spruce Peak in Vermont, The Carolina Inn in North Carolina, and other regionally significant properties extend the collection beyond the western United States. These hotels serve combinations of leisure, university, wedding, group, and seasonal demand.

Selected European properties: The international footprint is smaller and more selective. Resorts in Ibiza and Sardinia and a country-estate resort in Scotland demonstrate the brand’s applicability to European leisure markets. This international presence should not be interpreted as evenly distributed global coverage.

Open properties should also be distinguished from announced projects. Hyatt may sign new hotels well before they begin operating, and existing properties can leave or change brands when management or franchise agreements expire. For that reason, the brand is best understood as a primarily United States collection with targeted international expansion, rather than through a fixed property count that may quickly become outdated.

9. What Does Destination by Hyatt Provide?

Accommodation

Accommodation may include hotel rooms, suites, villas, condominium units, cottages, and multi-bedroom vacation residences. Residential options can provide kitchens, living rooms, laundry facilities, balconies, and greater privacy, making them relevant for families, groups, and longer stays. Inventory differs significantly by property.

Dining and beverages

Full-service properties generally provide one or more restaurants and bars, with concepts shaped by the destination and resort type. Offerings may range from casual pool or beach dining to formal restaurants, lounges, cafés, and in-room dining. Dining is important to the resort experience, but no single restaurant format applies across the collection.

Wellness and fitness

Many Destination by Hyatt resorts have fitness centers, pools, spas, treatment rooms, or wellness programming. Larger leisure resorts may offer extensive spa facilities, while smaller hotels may provide a more limited fitness proposition. Wellness should therefore be treated as common but property-dependent.

Leisure and recreation

Recreation is one of the collection’s strongest recurring characteristics. Depending on the location, guests may find beach access, skiing, golf, tennis, hiking, cycling, water sports, nature activities, or destination excursions. Staff may also assist with equipment, transportation, reservations, and local guides. These activities are determined by the property’s environment rather than imposed as universal brand standards.

Business meetings and events

Many properties include meeting rooms, ballrooms, terraces, lawns, and other event venues. Resort settings can support executive retreats, incentive programs, conferences, weddings, and social celebrations. Event planning, catering, audiovisual support, and group recreation are commonly available at larger properties.

Guest and family services

Concierge teams, recreation desks, valet or self-parking, local transportation, housekeeping, and destination planning may be offered. Family-oriented resorts may add children’s activities, pools, connecting accommodation, or multi-bedroom residences. The level of service depends on the hotel and is not identical throughout the collection.

Residences

Residential hospitality is a significant part of the Destination heritage. Hyatt or a local operating entity may manage lodging operations and rental programs for individually owned units. Guests should review each property’s policies because housekeeping frequency, front-desk arrangements, fees, unit furnishings, and loyalty eligibility can differ from a standard hotel stay.

Loyalty and digital services

Participating hotels connect to Hyatt’s booking systems and World of Hyatt. Eligible guests can earn or redeem points and receive applicable status benefits. Hyatt’s digital channels support search, reservations, account management, and, where enabled, mobile services. Not every residence, package, or third-party rate necessarily qualifies for the same benefits.

10. Why Do Guests Choose Destination by Hyatt?

Travelers select hotels for different reasons, so no single motivation applies to every guest. Several observable features help explain why Destination by Hyatt may be considered.

1. A strong relationship with the destination

One reason travelers may choose the collection is that properties are selected and presented around their settings. Mountain access, beaches, islands, golf courses, countryside, and culturally significant communities are central to many stays. This can appeal to guests for whom the destination and available activities matter as much as the room.

2. Individual character with Hyatt affiliation

Properties generally retain distinctive names, architecture, public spaces, and local programming. At the same time, guests can book through Hyatt and, at participating properties, use World of Hyatt. This combination may suit travelers who want more individuality than a standardized chain while retaining a familiar reservation and loyalty relationship.

3. Recreation-oriented resort facilities

Skiing, hiking, golf, beach activities, water sports, pools, spas, and organized excursions feature prominently across relevant resorts. Active leisure travelers and families may value the convenience of combining lodging, planning assistance, equipment access, and recreation within one destination operation.

4. Flexible accommodation

The collection’s rooms, suites, condominiums, villas, and homes support different trip structures. A couple may choose a hotel room for a short break, while a family or multigenerational group may prefer a multi-bedroom residence with kitchen and living space. This flexibility is particularly useful for longer leisure stays.

5. Group, wedding, and meeting capabilities

Many properties combine attractive surroundings with substantial event infrastructure. Meeting planners can use conference rooms, outdoor venues, catering, recreation, and guest accommodation within the same resort. Wedding parties may similarly value the ability to combine the ceremony, reception, lodging, and leisure activities.

6. World of Hyatt participation

For Hyatt members, point earning, redemption opportunities, member rates, and status recognition can influence the booking decision. The collection gives members access to independent-style resorts without leaving Hyatt’s loyalty ecosystem. The precise value depends on availability, eligible rates, and property participation.

7. Space for families and longer stays

Residential accommodation can provide kitchens, separate bedrooms, and communal living areas that conventional hotel rooms do not. Families, groups of friends, and guests planning longer vacations may find this more practical than reserving several unrelated rooms.

11. Who Does Destination by Hyatt Serve?

Leisure couples and independent travelers

Couples and individual leisure guests use the collection for coastal breaks, ski trips, golf holidays, spa stays, and destination-focused travel. They are likely to value setting, dining, recreation, and the individuality of the property.

Families and multigenerational groups

Families are an important audience because many resorts offer pools, outdoor activities, larger suites, and residential accommodation. Multi-bedroom units can allow parents, children, and extended family members to share common space while retaining separate sleeping areas.

Outdoor and recreation-oriented travelers

Skiers, golfers, hikers, cyclists, beach travelers, and other activity-focused guests are especially relevant. Their choice may be driven by immediate access to recreation, seasonal conditions, equipment services, and the resort’s ability to organize local experiences.

Meetings, incentives, weddings, and social groups

Destination resorts frequently combine accommodation with indoor and outdoor event space. Corporate teams, conference attendees, incentive groups, wedding parties, and family celebrations may choose these properties because lodging, food and beverage, events, and recreation can be coordinated together.

World of Hyatt members

Hyatt members represent an important cross-segment audience. Some may discover an independently named resort through Hyatt’s channels, while others specifically seek a leisure redemption or status benefits. Destination by Hyatt increases the range of recreation-oriented properties available within the loyalty program.

The collection is not designed exclusively for affluent leisure guests. Price levels vary by market, season, unit type, and property. Business demand, university-related travel, local events, and regional staycations can also be important at individual hotels.

12. What Defines the Destination by Hyatt Guest Experience?

The Destination by Hyatt experience begins with the property and its surroundings rather than a rigid brand prototype. Guests may arrive at a mountain lodge, oceanfront resort, country estate, golf property, or condominium community. Architecture and interiors are therefore expected to vary.

Service is generally full service and approachable, with staff helping guests navigate both the property and the destination. Concierge and recreation teams can be particularly important because the stay may depend on lift tickets, tee times, transportation, excursions, dining reservations, or seasonal activities.

Rooms and residences are intended to support the purpose of the trip. Conventional rooms serve shorter hotel stays, while suites, villas, and condominiums provide more space for families and groups. In residential inventory, design and furnishings can vary among units, especially when individual owners are involved.

Public spaces often support social and recreational use through lounges, terraces, fire pits, pools, restaurants, lawns, or equipment areas. These features are property-specific rather than mandatory across the entire collection.

World of Hyatt adds a recurring layer to an otherwise varied experience. Eligible members can access Hyatt booking, points, and recognition even though the physical properties are not standardized. The practical guest journey is therefore a blend of local resort identity, professional operating systems, and Hyatt affiliation.

13. What Distinguishes Destination by Hyatt From Other Hotel Brands?

A substantial residential component: Vacation residences are not an occasional extension of the brand. They are connected to Destination’s historical operating model and remain important in several markets. This gives the collection greater relevance for family, group, and longer-stay leisure demand.

Recreation as a portfolio theme: Many properties are located where skiing, beaches, golf, hiking, or other outdoor activities drive travel. Recreation is often integrated into operations and guest planning rather than functioning as a minor amenity.

Property independence within a major system: Hotels can retain established names and local identities while using Hyatt’s reservation, commercial, and loyalty infrastructure. This differentiates the collection from both fully independent hotels and tightly standardized chains.

Experience with mixed ownership structures: Destination’s background includes hotels, resorts, condominiums, and residential rental programs. Managing relationships among guests, hotel owners, unit owners, and operators requires a different capability from operating a conventional single-owner hotel.

Leisure and group demand in the same property: Many member resorts are designed to serve independent vacationers and organized groups. Their combination of guest rooms, residences, dining, recreation, meeting rooms, and outdoor venues can support both markets without defining the entire brand as a conference chain.

14. How Should Destination by Hyatt Be Understood Today?

What remains central

Destination by Hyatt remains closely associated with setting, recreation, independent property identity, and residential hospitality. Its strongest properties are not interchangeable. Their appeal comes from access to a particular mountain, coast, island, golf environment, community, or cultural setting.

What has changed

The most important change is corporate context. Destination evolved from a privately controlled United States resort-management business into a Hyatt-owned collection. Its properties now benefit from Hyatt’s distribution and World of Hyatt, and its development potential is no longer confined to the historical Lowe and Two Roads networks.

The brand name has also changed. “Destination by Hyatt” explicitly communicates corporate endorsement, while the earlier “Destination Hotels” name placed less emphasis on the parent system. Selective European additions have expanded the geographic proposition, although the United States still accounts for the collection’s core identity.

What the brand name signals today

As an analytical interpretation, Destination by Hyatt signals a full-service, place-oriented property that retains more individuality than a conventional chain hotel but participates in Hyatt’s commercial ecosystem. It also signals a greater likelihood of resort recreation or residential accommodation, although neither feature is universal.

Important limitations

The brand should not be understood as a uniform luxury chain. Properties range from upper-upscale to luxury, and facilities, service intensity, accommodation, and seasonal programming vary. Nor should Hyatt brand ownership be confused with ownership of every hotel or residence. Destination by Hyatt is best understood as an affiliation and operating platform for distinctive destination properties, not as a single standardized product.

15. Frequently Asked Questions

When was Destination by Hyatt founded?

The collection’s historical roots date to 1972 and the development of Lowe Enterprises’ hospitality business, which became Destination Hotels. Hyatt introduced the current Destination by Hyatt name in 2021, following its 2018 acquisition of Two Roads Hospitality.

Who founded Destination by Hyatt?

Robert J. Lowe and Lowe Enterprises are associated with the founding of the historical Destination business. Hyatt did not establish the original company, but it created the current Destination by Hyatt endorsement after acquiring the brand.

Who owns Destination by Hyatt?

Hyatt Hotels Corporation owns Destination by Hyatt. Individual hotels and residences may be owned by separate investors, companies, partnerships, or condominium owners. Hyatt’s brand ownership therefore does not imply ownership of every property in the collection.

Is Destination by Hyatt a luxury hotel brand?

Some Destination by Hyatt properties compete in the luxury market, while others are more accurately classified as upper-upscale. The collection does not have one universal star rating, price point, physical standard, or service intensity.

Where does Destination by Hyatt operate?

The collection operates primarily in the United States, with strong representation in mountain, coastal, island, golf, and outdoor-recreation destinations. It also includes selected international resorts, particularly in European leisure markets.

What kinds of accommodation does Destination by Hyatt offer?

Depending on the property, accommodation may include hotel rooms, suites, villas, cottages, condominium units, and multi-bedroom vacation residences. Residential inventory is especially relevant for families, groups, and longer stays.

Does Destination by Hyatt participate in World of Hyatt?

Participating properties are part of World of Hyatt, allowing eligible guests to earn or redeem points and receive applicable member benefits. Eligibility can vary by rate, booking channel, property, residence program, and accommodation type.

Why might travelers choose Destination by Hyatt?

Travelers may value the collection’s destination settings, recreational access, individual property character, residential accommodation, group facilities, and Hyatt affiliation. Its proposition is particularly relevant to guests seeking an independent-style resort experience within a major loyalty and reservations system.