Appendix G. Standard Workplan and Meeting Cadence Pack

Appendix G. Standard Workplan and Meeting Cadence Pack

Geographic Market Entry Playbook 2D

Default “entry sprint” for one country decision—from hypothesis to board-ready business case + launch blueprint.

  • Standard 12–16 week workplan (default sequence)

    Weeks 1–2

    • Thesis + guardrails

    • Long-list scoring

    • Initial regulatory scan

    • Stakeholder map

    • Workplan + data room

    Weeks 3–4

    • Market sizing triangulation

    • Customer and partner interviews

    • Competitor benchmarking

    • Draft price corridor

    Weeks 5–6

    • Channel economics validation

    • Entry mode short-list

    • Tax/seller-of-record options

    • Data/privacy pathway

    Weeks 7–8

    • GTM design (offer, sales model, marketing plan)

    • Delivery + footprint design

    • Vendor shortlist

    Weeks 9–10

    • Business case model build

    • Unit economics + working capital

    • Scenarios

    • Risk register + stop-loss triggers

    Weeks 11–12

    • Readiness gates

    • 90–180 day plan

    • Decision workshop(s)

    • Board memo + appendix pack

    Weeks 13–16 (optional)

    • Partner pressure tests

    • Pilot design

    • Launch war-room setup

    • Hiring pipeline kickoff

    Meeting cadence pack (minimum)

    • Weekly working review (60 min)

      • Exceptions only; critical path + RAID log

      • Ends with owners + due dates

    • Steering committee (every 2 weeks, 60–90 min)

      • Scope trade-offs, entry mode, investment gates, stop-loss status

    • Deal desk (weekly, 30–45 min)

      • Price corridor enforcement, non-standard terms, credit exceptions, give-get logging

    • Risk and compliance check (biweekly, 30 min)

      • Third-party diligence, screening, red flags with actions

    Pre-read and agenda outlines

    Pre-read (one page)

    • Milestones + next two-week look-ahead

    • Top 5 risks (trend + triggers)

    • Decisions needed this cycle

    • KPI deltas (only the ones that changed meaningfully)

    Decision agenda format

    • Decision to make: ____________________

    • Options considered: ____________________

    • Recommendation: ____________________

    • Trade-offs (cost/speed/risk/control): ____________________

    • Owner: ____________________

    • “What would change our mind”: ____________________

    Decision workshops to schedule

    • Short-list workshop (week 2)

      • Confirm weights; challenge top two scoring drivers; lock 2–4 countries to deep dive

    • Entry mode workshop (week 6)

      • Compare build/partner/buy using the same unit economics + control assumptions; decide default + fallback

    • Board pre-brief (week 11)

      • Walk top five assumptions, downside case, staged investment gates

    Default file set (keep linked, not duplicated)

    • Integrated plan

    • Assumptions ledger

    • Decision log

    • RAID log

    • Country scorecard

    • Business case model

    • Readiness gate tracker

    • Risk register

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