The Umbrex Directory of Consulting Courses is a comprehensive listing of all the university and business school classes offered on consulting in the United States, providing key details such as course descriptions, professor(s), and syllabus if it’s available.
School:
Northwestern (Kellogg)
Name of course:
Marketing Consulting Laboratory
Course ID:
MKTG-650-0
Description of course:
The Marketing Consulting Lab allows students to work on a real-time 10-week consulting project.
Students will be assigned to a team of 5-6 students and a client.
Past clients include AbbVie, Crate and Barrel, Coca-Cola, McDonalds, Nike, and Uber.
During the weekly class meetings, students will work in teams on their project, and will learn from the professor relevant discipline-content that is specifically customized for their individual project.
As one student summarized their experience: “This much anticipated experiential learning course at Kellogg was worth the wait and I look forward to leveraging these takeaways throughout the rest of my time in the program and beyond in my professional career.”
Instructor(s):
Michal Maimaran
