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School:
Emory (Goizueta)
Name of course:
Marketing and Consulting Practicum
Course ID:
MKT 442
Description of course:
The “Marketing and Consulting Practicum” at Emory’s Goizueta Business School is an experiential course where students create strategic marketing plans for real clients. By applying consulting principles, market research, and analysis, students learn to define client challenges, develop research plans, and deliver actionable recommendations. This course builds on prior knowledge and emphasizes the practical use of the consulting process to address real-world problems.
Instructor(s):
Reshma Shah
