Consulting in Marketing Research

Consulting in Marketing Research

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School:

Michigan State

Name of course:

Consulting in Marketing Research

Course ID:

MKT 834

Description of course:

“Consulting in Marketing Research,” offered by Michigan State University, introduces students to the art of consulting and relationship building in the context of marketing research engagements. The course focuses on preparing students to become trusted consultants, capable of contributing effectively as team members or in leadership roles.

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