Visit the Umbrex Directory of Consulting Courses for a list of consulting classes offered at other top schools.
School:
Texas-Austin (McCombs)
Name of course:
10-Strat Consulting for Mrktrs
Course ID:
MKT 354
Description of course:
This consulting course introduces students to the science and art of marketing strategy consulting, focusing on key industry concepts and successful practices. The course includes the execution of a full consulting engagement with an actual client and emphasizes real-world application. Prerequisites include Marketing 320F, 337, or 337H, and the course can be repeated for credit when topics vary.
Instructor(s):
Bill Peterson
