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Commercial Due Diligence Playbook

Commercial Due Diligence Playbook

The Umbrex Commercial Due Diligence Playbook is a guide to conducting a comprehensive investigation into a business or individual before signing a contract, acquiring a company, or undertaking any significant transaction or partnership.

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Commercial Due Diligence Playbook

Table of Contents:


Chapter 1: About Commercial Due Diligence

1.1 The Importance of Commercial Due Diligence
1.2 Entities that Commonly Conduct CDD
1.3 Situations in Which CDD is Conducted
1.4 Length of CDD Process
1.5 Categorization of CDD Projects
1.6 Purpose of this Playbook
1.7 Data Sources for CDD
1.8 Data Request to Target Company
1.9 Outline of CDD Report
1.10 Additional Resources

Chapter 2: Setting the Stage

2.1 Understanding the Deal Objective
2.2 Assembling the Team
2.3 Kickoff and Alignment Meeting

Chapter 3: Company Analysis

3.1 Strategy
3.2 Financial Analysis
3.3 Product/Service Portfolio Analysis
3.4 Marketing Assessment
3.5 Sales Analysis
3.6 Internal Risks

Chapter 4: Market Assessment

4.1 Market Definition
4.2 Market Volume
4.3 Market Pricing
4.4 Market Size
4.5 Market Trends and Dynamics
4.6 Growth Potential
4.7 Key Demand Drivers

Chapter 5: Customer Analysis

5.1 B2B Customer Identification
5.2 B2B Customer Segmentation and Profiles
5.3 B2B Customer Needs and Purchase Drivers
5.4 Typical B2B Customer Buying Cycle
5.5 B2B Customer Journey and Experience
5.6 B2B Customer Communication and Engagement Strategies
5.7 B2B Customer Support Infrastructure
5.8 B2B Customer Satisfaction Assessment
5.9 B2B Customer Retention and Loyalty Analysis
5.10 Potential Market Expansion/Penetration Strategies
5.11 Additional Consideration for B2C Target Companies

Chapter 6: Competitive Landscape

6.1 Identifying Key Competitors
6.2 Competitive Positioning and Differentiation
6.3 SWOT Analysis of Target vs. Key Competitors
6.4 Product/Service Comparison
6.5 Competitor Growth Strategies and Expansion Plans
6.6 Innovation and Technological Capabilities
6.7 Brand Perception and Future Outlook

Chapter 7: Supplier Analysis

7.1 Supplier Identification
7.2 Supplier Segmentation
7.3 Supplier Contracts
7.4 Cost Structure Analysis
7.5 Supply Chain Vulnerabilities
7.6 Negotiation Power and Dynamics
7.7 Supplier Performance Metrics
7.8 Contingency and Risk Management

Chapter 8: Regulatory Environment

8.1 Overview of Regulatory Environment
8.2 Applicable and Industry-Specific Regulations
8.3 Licensing, Permits, and Compliance
8.4 Intellectual Property and Product Standards
8.5 Trade, Tariff, and Environmental Regulations
8.6 Labor Laws and Employment Regulations
8.7 Regulatory Trends, Future Outlook, and Stakeholder Influence


A. CIM Contents
B. Sample LOI