Supplies a plug-and-play master document that centralises every element of carve-out messaging—from stakeholder maps to media schedules—into one actionable file. The template begins with clear objectives and audience segmentation, then lays out a message architecture that cascades the core narrative into tailored talking points for employees, customers, suppliers, regulators, investors, and media. It includes a channel matrix matching each audience to preferred mediums, a milestone calendar that synchronises internal town halls with press releases and customer letters, and an approval workflow that routes drafts through Legal, Investor Relations, and the Communications Steering Group. Governance sections define owners, escalation paths, and cadence, while built-in KPI fields track engagement, sentiment, and share-price movement. By completing the highlighted input cells, teams can generate a board-ready plan that ensures every stakeholder hears the right message, from the right voice, at the right time.
Objectives
- Provide consistent, timely information to every stakeholder group.
- Preserve business continuity, regulatory compliance, and brand reputation.
- Drive employee engagement and customer confidence throughout the carve-out.
Stakeholder Segmentation
- Employees
- People managers
- Executive leadership
- Customers / clients
- Suppliers / partners
- Investors and analysts
- Regulators and government bodies
- Media and general public
Message Architecture
- Core narrative (one paragraph, approved by Legal & IR)
- Three key benefit statements (value, focus, growth)
- Audience-specific proof points and calls to action
Channel Matrix
- Email bulletins
- Intranet / collaboration platform posts
- Town-hall meetings and webinars
- Press releases and media briefings
- Social-media updates (LinkedIn, X/Twitter)
- Customer and supplier letters
- Regulatory filings and investor presentations
Milestone Schedule
Announcement press release
• Date: DD-MMM-YYYY
• Audience: Media / Public
• Channel: Wire service + Corporate website
• Owner: Communications Head
• Status: Planned
Employee town hall
• Date: DD-MMM-YYYY
• Audience: Employees
• Channel: Live session + Recorded replay
• Owner: CEO
• Status: Planned
Customer webinar
• Date: DD-MMM-YYYY
• Audience: Tier-1 Clients
• Channel: Webinar platform
• Owner: Chief Commercial Officer
• Status: Planned
Supplier consent letters
• Date: DD-MMM-YYYY
• Audience: Top 50 Vendors
• Channel: Email with PDF attachment
• Owner: Procurement Lead
• Status: Planned
Investor call
• Date: DD-MMM-YYYY
• Audience: Analysts / Shareholders
• Channel: Webcast
• Owner: Investor Relations Lead
• Status: Planned
Approval Workflow
- Draft owner
- Functional review (Legal, HR, IR)
- Communications Steering Group sign-off
- Executive sponsor release
Roles & Responsibilities
- Chief Communications Officer – overall plan ownership
- Investor Relations Lead – investor and analyst messaging
- HR Lead – employee communications and manager toolkits
- Legal Counsel – compliance review and regulatory filings
- PMO Comms Coordinator – timeline tracking and status reporting
Issue-Escalation Protocol
- Identify deviation (rumour, leak, negative media)
- Escalate to Comms Steering Group within two hours
- Draft holding statement within four hours
- Secure executive approval and release as needed
Measurement & Feedback
- Employee pulse-survey scores (engagement, clarity)
- Media sentiment analysis (positive / neutral / negative counts)
- Client and supplier response rate (questions resolved within 24 h)
- Share-price movement vs. benchmark index (announcement ± 30 days)
- Social-media reach and engagement metrics
Document Control
- Version number and date on every plan update
- Change log recording edits, rationale, and approver
- Central repository link (SharePoint / Teams) with read-only access for stakeholders
Use this template as the master playbook for planning, approving, executing, and tracking all communications from pre-announcement through full carve-out completion.
