A comprehensive guide to conducting a diagnostic of a company's business analytics operations
Written by a McKinsey alum, the Umbrex Business Analytics Diagnostic Guide provides a roadmap for performing this diagnostic, and includes:
- Data Requests: Information to gather before starting the diagnostic.
- Interview Guides: Questions to ask the Chief Data Officer, Chief Information Officer, Data Analysts, Business Unit Heads, and more.
- Scorecards: Scorecards for rating 19 aspects of business analytics.
This guide was produced by Umbrex in collaboration with Adam Braff, a former McKinsey partner and a longtime executive and consultant in the data and analytics world. For additional guidance, listen to Unleashed Episode 548:
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Bundle of 10 Diagnostic Guides
We also offer a bundled set of 10 diagnostic guides for analyzing different facets of an organization. Click here for the bundle.
In this guide you'll learn:
Introduction to Branding Analytics
Section 1: Data Request
Section 2: Interview Guides
- Chief Data Officer/Chief Analytics Officer
- Chief Information Officer/Chief Technology Officer
- Senior Data Analysts/Data Scientists
- IT Managers/Administrators
- HR Manager
- Business Unit Heads
- Compliance Officer
Section 3: Scorecards
- ANALYTICS STRATEGY:
- Strategic Alignment
- Performance Measurement
- Future Roadmap
- DATA MANAGEMENT:
- Data Warehousing
- Data Sourcing & Integration
- Data Quality
- Data Governance
- ADVANCED ANALYTICS AND AI:
- Predictive Modeling
- Machine Learning
- AI-driven Decision Making
- ANALYTICS TALENT:
- Talent Acquisition and Retention
- Training and Development
- Community Engagement and Collaboration
- DECISION MAKING PROCESS:
- Data-Driven Culture
- Analytical Decision-making
- Predictive Decision-making
- TOOLS AND INFRASTRUCTURE:
- Analytics Platforms
- Infrastructure Scalability
- Tool Integration
