Podcast: product marketing
Unleashed, hosted by Umbrex Co-Founder Will Bachman, is the podcast that explores how to thrive as an independent professional.
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We’ve collected a set of top episodes that we most frequently recommend to answer the most common questions on getting started as an independent consultant. If you are new to Unleashed, start with these.
Episode 441: James Richardson on Anthropology and Marketing
James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and emerging brands, The Hershey Company, General Mills, and Frito-Lay,listen
Episode 381: Launching a Brand
In this Episode of Unleashed, I chat with Surbhee Grover. Surbhee is the consultant who runs the firm Steel and Graffiti. She has also recently launched the personal care brand love,Indus.com, and today we discuss the whole process of creating a brand from product formulation to promotion. Key points include: 05:58: Evolving past the conceptlisten