Podcast: market research
Unleashed, hosted by Umbrex Co-Founder Will Bachman, is the podcast that explores how to thrive as an independent professional.
HOW TO THRIVE AS AN
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We’ve collected a set of top episodes that we most frequently recommend to answer the most common questions on getting started as an independent consultant. If you are new to Unleashed, start with these.
Making Energy Understandable
Co-founder of Bumper
Episode 441: James Richardson on Anthropology and Marketing
James Richardson is the founder of Premium Growth Solutions, a strategic planning consultancy for early-stage consumer packaged goods brands. As a professionally trained cultural anthropologist turned business strategist, he has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and emerging brands, The Hershey Company, General Mills, and Frito-Lay,listen
Episode 438: Rob Ristagno on Customer Segmentation
Rob Ristagno is a Harvard and McKinsey alum, he has shared expertise on digital media and e-commerce with CBS, Forbes, Adweek, and Fox. He is now the CEO of Sterling Woods where Rob and his team developed a data-enabled service, Scout X, that has created over $500 million in Enterprise Value for middle-market clients. Learnlisten