Episode 520. David A. Fields on Effective Outreach Emails

David A. Fields talks about the purpose of outreach emails and how to ensure they are effective. The purpose of outreach is not to sell, but rather to create conversations. He talks about both  ‘cold’ outreach, which is to contacts who you don’t know and ‘cool’ outreach, which is sending emails to people who the […]

Episode 479: Justin Nassiri on LinkedIn Profile Managed Service

Justin Nassiri is the founder and CEO of Storybox Inc, a McKinsey alum, and president of Executive Presence, a company that helps executives become thought leaders on LinkedIn. He has a B.Sc. in Electrical Engineering from the Naval Academy, is a qualified nuclear engineer, and is a graduate of Stanford University’s School of Business. In […]

Episode 451: Michael Katz on Business Newsletter Best Practices

Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. […]

Episode 409: Video Marketing

  Nina Froriep is a video producer and visual storyteller. Her company enables business coaches to grow their business with consistent and easy-to-implement video marketing, and today she shares her expertise on video content marketing for business. Key points include: 15:32: Finding a professional video editor 17:28: Tips of doing a video series 22:28: The […]

Episode 361: The Practice

Seth Godin discusses his career trajectory, his books, his daily practices, his view on content marketing, and why he made the decision to avoid social media.