Podcast: competitive edge
Unleashed, hosted by Umbrex Co-Founder Will Bachman, is the podcast that explores how to thrive as an independent professional.
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We’ve collected a set of top episodes that we most frequently recommend to answer the most common questions on getting started as an independent consultant. If you are new to Unleashed, start with these.
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Episode 521. John Horn, Author of Inside the Competitor’s Mindset
Will Bachman and John Horn talk about the competition and how they should be taken into account when formulating a strategy. John points out that lowering the price is an easy response to a new product or market entry, which can prevent success. He suggests that understanding the competitor’s mindset is a key element tolisten