Podcast: Brand development
Unleashed, hosted by Umbrex Co-Founder Will Bachman, is the podcast that explores how to thrive as an independent professional.
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We’ve collected a set of top episodes that we most frequently recommend to answer the most common questions on getting started as an independent consultant. If you are new to Unleashed, start with these.
John Driscoll, President U.S. Healthcare at Walgreens and Host of CareTalk
Episode 495. Jonathan Paisner, Brand Architecture
Jonathan has worked with B2B Fortune 1000 companies to evolve and implement their corporate brand to adapt for the changing needs of their business. He has held leadership and senior consulting roles at DeSantis Breindel, CoreBrand (now Tenet) and Siegel & Gale, and previously, he created and ran the brand licensing division of A&E Televisionlisten
Episode 381: Launching a Brand
In this Episode of Unleashed, I chat with Surbhee Grover. Surbhee is the consultant who runs the firm Steel and Graffiti. She has also recently launched the personal care brand love,Indus.com, and today we discuss the whole process of creating a brand from product formulation to promotion. Key points include: 05:58: Evolving past the conceptlisten