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Value proposition

Value proposition

  For everyone who has ever struggled with identifying a clear, concise, and compelling value proposition, Barry Horwitz shares an article that clarifies the issues and identifies the pitfalls.  In his book, Your Music and People, Derek Sivers addresses a problem faced by musicians: being asked to describe the kind of music they play. Saying […]

Umbrex is pleased to welcome James Wilton with  Monevate. James Wilton spent 3 years at McKinsey and Company, where he led the pricing service line at Fuel (McKinsey’s practice for startups), and recently left to found Monevate, a pricing strategy consulting firm focused on serving growth-stage companies. He has ~15 years experience in consulting roles, […]

  Kaihan Krippendorff asks a most pertinent question to help companies identify a strategy that will improve customer relations and revenue.   The former president of Starbucks, Howard Behar, told me a few months ago that the most important decision Starbucks made, that led to many of the disruptive choices this category-defining company made, was their […]