As we become increasingly aware of the prevalence of the conscious or unconscious racial bias, Tobais Baer provides a timely article that may help address and overcome sneaky biases that affect decisions, opinions, and actions.  The tragic death of George Floyd has triggered a global push to fight racial discrimination. There are many ways how each of us can contribute to this fight; one important way is to fight our own subconscious biases that can heavily influence our decisions…

  Robbie Kellman Baxter makes the case for subscription-based businesses and provides a few expert tips on how to take your business in that direction.  If you’ve been tasked with launching a subscription-based business at your organization, or are thinking about starting your own XXX-as-a-service or XXX-of-the-month-club, before diving in, take a step back. To ensure a solid foundation, I encourage companies to devote a few weeks (usually at least 2 and no more than 12 weeks) to fleshing out…

Robbie Kellman Baxter reviews the progression of the subscription business model, from the early days of SaaS to a future of manufacturing based on the subscription model. My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the futureIt just made so much sense. The old business model…

Robbie Kellman Baxter explains how to navigate the legal labyrinth when establishing a Saas business, and save a bundle on legal advice.   On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class, or skipped class, or didn’t turn in assignments. I had two…