Umbrex is pleased to welcome Christoph Traxler with Dr. Traxler Consulting. Chris has more than 15 years experience as an executive board member within Centrotec, a European group of companies active in many fields including medical technology/ in-vitro-diagnostics, precision engineering, HVAC, solar and plastics technology. Centrotec has 600m revenues, is publicly listed at the Frankfurt stock exchange, but majority-owned by a family, so Chris also knows the world of a family office.
Before Centrotec Chris spent four years at McKinsey as associate and engagement manager, with an industry focus on banks and utilities, and a functional focus on corporate finance & strategy. Projects he has worked on range from M&A via restructuring to risk management, usually with some analytical problem at its core.
Chris has studied theoretical physics and mathematics obtained his Ph.D. (in German “Dr.”) at Giessen university. His love of science and technology remained unchanged throughout his management career, in his free time he likes to look into new trends such as deep learning, 3D printing or smart home.
During his studies, he was advising a finance portal on financial derivatives calculations.
Chris lives in Fulda, Germany, which is a very central location between Frankfurt, Wurzburg, Kassel, Giessen and Erfurt.
Robbie Kellman Baxter identifies what ‘freemium really means’, how it can be used as a tactic, and the role of freemium in both ordinary and extraordinary times.
Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus.
The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the paywall in front of coronavirus-related content. In other words, non-subscribers have access to articles relating to the pandemic and impending financial meltdown.
News isn’t the only industry that is giving away more than usual during this time of crisis.
Fitness organizations, like Orange Theory are live streaming classes that were formerly in-person, for members only.
Hello Core is offering free meditation classes to the public 3x/day through Instagram Live.
Zoom Communication CEO Eric S Yuan is expanding the features available on free accounts for K-12 educators.
Many of my clients are asking what they should be giving away–a difficult choice in a time when many businesses are desperate for short-term revenue to avoid mass layoffs and ‘keep the lights on’.
Points covered in this article include:
- The difference between free trial and freemium
- Viral freemium models
- Customer engagement and retention
Read the full article, In Crisis, What Should Be Free(mium)?, on LinkedIn.