Umbrex is pleased to welcome Christoph Traxler with Dr. Traxler Consulting.  Chris has more than 15 years experience as an executive board member within Centrotec, a European group of companies active in many fields including medical technology/ in-vitro-diagnostics, precision engineering, HVAC, solar and plastics technology. Centrotec has 600m revenues, is publicly listed at the Frankfurt stock exchange, but majority-owned by a family, so Chris also knows the world of a family office. Before Centrotec Chris spent four years at McKinsey…

  Robbie Kellman Baxter identifies what ‘freemium really means’, how it can be used as a tactic, and the role of freemium in both ordinary and extraordinary times.  Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall Street Journal and Bloomberg News are a few of the many publishers that have removed the paywall in front of coronavirus-related content. In other words,…