Term Sheets

Term Sheets

 

Raising venture capital for a startup is not an easy task, however, Jay Jung shares a case study that details the problems involved and the steps taken to ensure successful funding on a non-tech, mid west company seeking investment funding. 

Embarc Advisors successfully advised a Client Company, located in the Midwest, with their first external fundraise of $10 million.

The Challenge:

The Client Company faced numerous challenges in positioning their story and attracting attention from top investors.

As an industrial company, the client faced difficulty in positioning its story

As a Midwest based company, it was difficult to access top VCs, who are primarily located in the Bar Area or New York

The founders were strong in product development and sales but had limited experience in finance or capital raising

Embarc guided the founders through the entire process from preparation to a successful finish with immense attention to every detail.

 

The details included:

  • Creating a financial model
  • Scripting initial outreach
  • Preparing a professional data room
  • Negotiating term sheets

 

Access the case study, Raising VC Capital For A Non-Tech, Mid-West Company, on embarcadvisors.com

 

 

David A. Fields offers a valuable resource for consulting firms in this series of articles that provide a comprehensive guide to marketing tactics. 

Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.)

Have you ever wanted to co-write an article because writing your own stuff is hard and takes time? Woo hoo, here’s your chance!

In the next part of this two-article series, you’ll learn a framework for determining exactly which marketing tactics you should invest your precious time and energy into for your consulting firm to attract more prospects and clients.

Spoiler alert: The best marketing tactic is not the same for every consulting firm!

 

Read the full article, Your Comprehensive Guide to Marketing Tactics for Consulting firms, on David’s website.