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Subscription Products

  In this episode of Subscription Stories, Robbie Kellman Baxter interviews Electronic Arts’ Mike Blank about bringing subscription to the world of gaming. They discuss the challenges of subscriptions in the gaming industry, how to encourage consumers to discover new content within the subscription, and how EA offers multiple consumer models to support their “player first” promise. ‘EA has historically built their model around these awesome specific franchises, each with their own fan base: Madden, Battlefield, The Sims. So why…