In this article, Robbie Kellman Baxter shares a review of the best subscription headlines of 2022, providing links to a wealth of information on the subscription-based businesses. Whenever I see a hot subscription story in the news, I post it here on LinkedIn, with my thoughts on implications. Subscriptions were in the headlines constantly in 2022, so I had a lot to write about. Every organization wants predictable recurring revenue, and investors value subscription businesses more highly than their transactional…

Robbie Kellman Baxter takes a look forward at the future of subscription-based business and the application of a popular pricing tactic. Subscriptions are everywhere. Big companies, small companies, public, private, venture-backed, bootstrapped, and across virtually every industry. And many are starting to complain of “subscription fatigue”. They might feel that the subscription pricing isn’t justified by the offer (a Product/Market Fit problem). Or maybe they feel bad about fact that they aren’t taking advantage of all the great value their…