subscription business model
In this article, Robbie Baxter interviews Alli Harper, founder and owner of OurShelves, on how an e-commerce subscription can play a role in social impact.
Most subscription entrepreneurs initially are attracted to the model for its predictable recurring revenue, but there are other benefits to having an ongoing relationship with members. Our guest, Alli Harper, works at the intersection of subscription eCommerce and social impact. Her subscription business is an intentional tactic to advance change in the picture book industry and to achieve that impact. Alli is building a scalable enterprise that serves the currently underestimated audience for diverse children’s books. Alli is the founder and owner of OurShelves, a diverse children’s books subscription service and advocacy effort. OurShelves has a dual mission, to connect high-quality curated, diverse children’s books to the families, teachers, and librarians seeking them, and to leverage the collective consumer power to advocate for the many more diverse books still needed. Alli who was trained as a lawyer and community organizer launched OurShelves from her kitchen table in the home she shares with her wife, Jenn and their two children. I featured her launch story in my recent book, The Forever Transaction.
I invited her to share the way she’s using her subscription business to persuade publishers to include more diverse families in the everyday stories they tell in their children’s books. In this conversation, we talk about what it takes to bootstrap a subscription eCommerce business, what metrics are most important when profitability isn’t the highest priority, and how her training in law and advocacy has helped her build a vibrant community of parents, librarians, and schools around her subscription offering.
Key points include:
- Starting the business
Running the subscription part of the initiative
What a year of prepay cost
Read the full article, How to Use an eCommerce Subscription to Change the World, on LinkedIn.
Robbie Baxter shares the latest interview from Subscription Stories. In this article, she interviews Matt Fielder of Vinyl Me on beginning his business and scaling up.
What comes next, once you’ve launched your subscription model, you’ve proven that there are people who wanted what you were offering and that those people would continue to subscribe after joining?
You’re holding everything together with paper clips and duct tape, maybe with your kitchen table as global headquarters now it’s time to operationalize your business. You need a real team, systems to support your processes, and metrics to let you know how the business is doing.
I recently talked with Matt Fiedler, the Cofounder and Chairman at Vinyl Me, Please, a record of the month club and online record store, about how he grew this business from kitchen table to $15M in revenue. After launching in 2013, Matt successfully scaled Vinyl Me, Please into one of the largest direct-to-consumer vinyl retailers and one of the most admired and respected brands in music. I recently spoke with Matt about how he scaled Matt scaled Vinyl Me, Please from a labor of love for a few fellow music fans to a $15 million business, how he operationalized that business without losing the personal touch, and how he decided when the time was to step back as a founder.
Take me back to the day when you sent out your first shipment. Can you tell me what that day was like and who you were sending those early boxes to?
Key points include:
- Building credibility in a subscription business
- Challenges in acquisitions
- The promise that motivated membership
Read the full post, When & How to Scale Your eCommerce Subscription Operations with Matt Fiedler of Vinyl Me, Please, on LinkedIn.