Robbie Kellman Baxter shares valuable advice for product managers who are ramping up operations to prepare for new subscribers to their subscription-based business. So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at the same time as you’re optimizing for your existing subscribers, you have to continue to stay…

Umbrex is pleased to welcome Tarik Djeddour with Stellaris Consulting. Tarik is a Healthcare focused former McKinsey manager who started his own consulting firm in 2016. He mainly focuses on go-to-market strategy, commercial due diligence, and insight & analytics projects, supporting pharma and med device teams mostly in Europe and the US. An engineering & MBA graduate of Imperial College London, Tarik has worked for industry leaders such as Honeywell and Shionogi, as well as boutique consultancies. His 20 years…

Umbrex is pleased to welcome Surbhee Grover with Steel & Graffiti Strategy consulting. With 18 years experience in consulting and brand management, Surbhee Grover provides growth strategy, innovation, digital and marketing advice to leading companies across consumer oriented industries (incl. food & beverage, beauty/ cosmetics, education, hospitality, luxury and digital media). She gained considerable experience during her six year tenure with Booz & Company (2004-2010). Her work has included projects such as the development of an innovation strategy & processes…