Gaelle Lamotte shares a downloadable PDF on aligning purpose and strategy. Business performance, purpose and impact cannot be enemies. We know that aligning purpose with strategy delivers better performance and positive impact for all stakeholders: people, planet and profit. It is incumbent for organisations to embed sustainability, concepts of circularity, diversity and inclusion within their […]
In this article, Amanda Setili explains why it’s necessary to dig below the surface of agreement to avoid the issue of last-minute naysayers. Imagine a high-level team whose members represent different stakeholders. It might include representatives from a wide range of disciplines, divisions, companies or even communities. At first, they are all enthusiastically working […]
Access this resource from Gaelle Lamotte’s company on how to improve your ability to execute strategies by integrating development and planning, driving focus and alignment. How often do you win with your strategy? Strategy development is useful for defining ambitions and long term goals. A good strategy is only as good as the capability […]
Charity: water’s MZ Goodman joins Robbie Kellman Baxter to share how she is applying subscription model best practices to a nonprofit. They discuss how MZ leverages content marketing and digital community strategies developed in her work at The New York Times to build a donation-based subscription model, how they’ve leveraged a single 20-minute video […]
As we begin to consider the far-reaching and long-lasting impacts of the current pandemic, Robbie Kellman Baxter thinks ahead and shares her thoughts on the future of live gatherings and how that will affect a wide range of institutions, organizations, and individuals. A few weeks ago, Facebook announced they’re canceling any large physical events […]
Robbie Kellman Baxter identifies what ‘freemium really means’, how it can be used as a tactic, and the role of freemium in both ordinary and extraordinary times. Lots of organizations, particularly subscription businesses, are changing their rules about what is free and what is paid, in response to the coronavirus. The Atlantic, The Wall […]
Robbie Kellman Baxter explains what a subscription business can do to mitigate customer loss and generate customer gain through attraction and retention strategies. ‘Millennials aren’t joiners.’ ‘Millennials don’t pay for news.’ ‘Our customers love us, but the average age is going up. It seems like millennials just aren’t interested.’ These are statements I hear […]
Robbie Kellman Baxter explains why a free trial is not always the best tactic and identifies three reasons a subscription business isn’t attracting new members. Recently, a CEO of a major professional association asked me what I thought of a 30 day free trial for new members. He worried that potential members would sign […]
