Strategy Facilitator

Strategy Facilitator

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, equip and manage their own in-house consulting capabilities.

He is an expert strategy facilitator and has developed particular workshop based applications for strategy facilitation which usually draws extensively on internal capacities combining them with external capability. Key industries Ivo has worked in includes: transport / logistics, telco, banking, insurance, mining, tourism, public sector. He is currently based in Johannesburg, South Africa, but highly flexible with regard to travel.

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.

 

B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor corporate marketing, the brand is built upon a big idea that aims to capture the promise of the organization at a macro level. In technology and tech-enabled markets, this big idea can be pretty grand (think IBM’s Smarter Planet). For the organization as a whole, this big idea helps to bring different pieces of the company together behind a common purpose and perspective.

 

Read the full article, Bridging the Gap between Corporate Marketing and Product Marketing, on the Brand Experienced Group website.