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Strategy Facilitator

Strategy Facilitator

This article from Barry Horwitz explains why in-house resources should not be used to facilitate a business planning retreat.  After more than two years working remotely, hybrid, or cautiously in-person, some organizations are beginning to think about scheduling an offsite or “retreat.” And while many of these tend to take place in the fall, planning […]

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, […]

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.   B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor […]