This article from Barry Horwitz explains why in-house resources should not be used to facilitate a business planning retreat.  After more than two years working remotely, hybrid, or cautiously in-person, some organizations are beginning to think about scheduling an offsite or “retreat.” And while many of these tend to take place in the fall, planning for them begins now, during the summer. These off-campus gatherings often bring together senior staff with the purpose of thinking strategically and developing ideas and…

Umbrex is pleased to welcome Ivo Sarges with Synapsos. Ivo spent 11 years with Monitor Group in Frankfurt and Johannesburg and ran Peppers & Rogers (a global customer centricity consultancy) in South Africa for another 3 years. Since 2013 he operates as an independent consultant with a focus on assisting large corporates to design, develop, equip and manage their own in-house consulting capabilities. He is an expert strategy facilitator and has developed particular workshop based applications for strategy facilitation which…

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.   B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor corporate marketing, the brand is built upon a big idea that aims to capture the promise of the organization at a macro level. In technology…