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Strategic partnerships

Strategic partnerships

In this concise post, Ximena Jimenez explains the value of having a thought partner. In Spanish there is no expression that captures the power of this concept, which is why we decided to keep its version in English. This term refers to that person who accompanies the leader of an organization in their reflection process, […]

  Jennifer Hartz shares an article that identifies the key steps to building strategic partnerships between nonprofit organisations and private, public, and independent sectors Nonprofit organizations and business volunteers need each other, but sometimes they speak different languages or don’t hear each other’s needs and assets. Companies have a broad set of tools – Time, […]

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  Robbie Kellman Baxter shares her latest article with expert insights on the subscription-based business model. This week, she discusses the disruption to the manufacturing industry and three mindset shifts leaders will need to make during the coming year.  Whether you’re a B2B manufacturer or a supplier to the industry, it’s time to rethink your […]

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  Robbie Kellman Baxter takes a look forward at subscription businesses in 2021 and provides a few tips on how to improve sales through improved membership strategies.  The time leading up to American Thanksgiving is often especially busy, with a combination of major conferences, ambitious sales goals and, of course, planning for the upcoming year […]

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  In a recent podcast from Subscription Stories, Robbie Kellman Baxter shares the secrets behind building a successful membership community.  We crave community. More than ever, community is what ties us together and motivates us to be our best selves every day. Increasingly, we’re finding those connections online. From clothing manufacturers to conference organizers to […]

  Robbie Kellman Baxter shares key points on developing tiered pricing options that elicit a positive reaction from subscription-based customers.  Netflix, one of the largest and most successful subscription companies in the world, has among the simplest of business models. There’s a one-time, short, free trial and then the only option is to subscribe.* They […]

  In this episode of Subscription Stories, Robbie Kellman Baxter interviews Electronic Arts’ Mike Blank about bringing subscription to the world of gaming. They discuss the challenges of subscriptions in the gaming industry, how to encourage consumers to discover new content within the subscription, and how EA offers multiple consumer models to support their “player […]

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  The scope of an internship or employee position can be difficult to define; fortunately, Robbie Kellman Baxter shares key tips that help clarify communication and identify requirements, ensuring expectations are understood. The needs of a new subscription business change rapidly, especially early on. Before organizations invest in technology infrastructure, they often serve subscribers in […]

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  Robbie Kellman Baxter shares a podcast from her new series, Subscription Stories – True Tales from the Trenches. This week, she is in conversation with Brad Handler, vacation entrepreneur. They discuss his affordable business model, the integration of membership and subscription into the luxury travel service, and more.  I’m Robbie Kellman Baxter. Today’s subscription […]

  Robbie Kellman Baxter takes a look at the Apple ONE bundling strategy to assess the pros and cons of bundling offers and partnerships from the perspective of a subscription-based business strategy.  Rumors are flying about Apple’s emerging bundling strategy. Apparently they are getting ready to launch several tiers of new bundled subscriptions, incorporating different […]