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Startups

Astrid Malval-Beharry shares a case study on building a disruptive smart home solution for an InsurTech startup.  Situation An InsurTech startup approached StratMaven for assistance with a monetization strategy for their smart-home solution. The company wanted to understand whether insurance carriers were interested in subsidizing the cost of the solution, as part of their overall […]

In this evergreen post from Johannes Hoech, he shares nine tips for startups to get traction with analysts. Once technology startups close their first few enterprise deals and increase revenue to millions of dollars, they often want the analyst community to recognize their innovations and give them their rightful standing in the marketplace. However, few […]

  Joy Fairbanks provides an article that offers guidance for founders and investors evaluating market opportunities. There are three tiers of scale commonly used to calculate the market opportunity for a startup’s product or service offering:  TAM, SAM, and SOM.  These are acronyms for Total Addressable Market, Serviceable Available Market, and Serviceable Obtainable Market.  The […]

  Nicky Shah shares a Q&A post on Saint Aymes, a business startup that has successfully merged the worlds of art and chocolate. She interviews the two sisters behind Saint Aymes – Lois and Michela. Nicky: How old were you when you decided you would try to launch your own business?  Michela: We didn’t really […]

  Rahul Bhargava takes a look at thriving startups and shares the key factors that led to their success.  Recently, one of the startups I am working with, asked to ‘decode’ a post by Michael Stewart he had read about success factors for a startup. This post itself was a further assessment based on the […]

Umbrex is pleased to welcome Janet Bumpas. Janet Bumpas comes from Silicon Valley where she was part of three startups. She loves all aspects of growing an idea through launch and then building it in the marketplace. Usually, she focuses on product, working with customers to understand their needs and translates these into a product. […]

Umbrex is pleased to welcome Uma Sethi. Uma was a Founding member and Principal at BCG Digital Ventures, where she led multi-disciplinary teams to innovate and launch new startups, digital products or experiences. Prior to that, she was at McKinsey for nearly 10 years. She served as the America’s Retail Practice Manager for 4 years […]

  Diane Mulcahy provides valuable questions to help discern the compatibility of an investor before accepting funds for your next project.  In the race to get the check in hand, most entrepreneurs don’t do in-depth due diligence — or any due diligence — on the venture capital (VC) firms they pitch. Founding teams eager to […]

  Christy Johnson shares valuable insights from a survey of Seattle start-ups. Most Seattle startups are very focused on the data—they rely heavily on data to drive product decisions. Seattle is home to Amazon and Microsoft, which have leveraged data to succeed in everything from retail, to cloud computing, software development and artificial intelligence. But […]