Stephen Wunker shares an article that explains why Jobs to Be Done improves agile development. Agile development has become the norm in software, yet it often overlooks a key challenge – how to objectively prioritize product roadmaps. Without this, the results of agile sprints can focus on the wrong features, developed for the wrong users, and executed in the wrong way. That’s a tremendously expensive waste. Perhaps worse, firms prioritize product roadmaps using fuzzily-defined and often politicized methods which take…

Umbrex is pleased to welcome Eric Hiller to our community.  Eric is the managing partner of Hiller Associates, the leading consulting firm specializing in product cost management (PCM), should-cost, design-to-value and software product management. He is a former McKinsey & Company engagement manager and operations expert. Before McKinsey, Mr. Hiller was the co-founder and founding CEO of two high technology start-ups: aPriori (a PCM software platform) and TADA.today. Before aPriori & TADA, he worked in product development and manufacturing at Ford…