Social Media

Social Media


Alex Sharpe shares a post from the archives that illustrates the pertinence and importance of social media as critical infrastructure. 

“If you can spy on a network, you can manipulate it. It is already included. The only thing you need is an active will.”Michael Hayden, Former Director, NSA and Former Director, CIA.

Social Media is getting lots of attention especially with the upcoming election. There is good reason, but Social Media is not only an election issue.

Social Media has changed the way we work and live. It has helped us navigate national emergencies like Covid-19, wildfires, tornadoes and floods. It has created new business models. Social Media has created entire industries and countless jobs. The average person is more affected and more dependent on social media than they realize. Social Media is used every day without giving it a second thought.

According to the Pew Research Center, three fourths of adults in the United States get their news from Social Media and email. What chaos would ensue if Social Media suddenly disappeared or you could not trust what was there? How much more difficult would your life have been during Covid-19 without Social Media to inform, to communicate or to stay connected?

Is it time to consider Social Media a Critical Infrastructure (CI) like telecommunications, transportation, and our financial system? The rest of the world seems to think so. Maybe it is time to make it official. 

According to Infragard, Critical Infrastructure is defined as:

‘…the assets, systems, and networks, whether physical or virtual, so vital to the United States that their incapacitation or destruction would have a debilitating effect on security, national economic security, national public health or safety, or any combination thereof.’


Key points include:

  • The incapacitation or destruction of social media
  • The perception of social media as a free service
  • Social Media based attacks


Read the full article, “Is Social Media Critical Infrastructure?“​, on LinkedIn.



Amy Giddon shares insight gained on social media through an App developed by her company that was designed to improve the social media experience by cultivating a better connection. 

We created Daily Haloha to be a positive collective experience of reflection and connection. At a time when connections are frayed and our spirits dampened, we were struck by how participatory art and story sharing projects could uplift and unite us in a moment of shared humanity. We were inspired by how the ability to express oneself authentically and in the absence of judgment, validation, or debate was liberating, even empowering — whether it was through writing on a chalkboard, putting up a sticky note, or sharing a secret on a postcard. No social network or followers needed. Everything contributed in a public space, anonymously. Everyone’s voice is recognized equally.

The idea behind our app was to make it as simple as possible for more and more people to participate in these magic moments. Daily Haloha invites self-reflection and collective discovery by inviting the world to answer one single thought-provoking question each day. In our simple 3-step experience, participants:

  • Reflect and respond to the daily question
  • Connect to another by swapping responses in a chain reaction of anonymous sharing
  • Feel uplifted by perusing reflections from all over the world on the Haloha Wall


Areas discussed include:


  • Drawing hard lines
  • Creating something different
  • Testing product and principles


Read the full article, We Broke Down Social Media to Try and Build Up Humanity, on LinkedIn.


Shane Heywood provides an article that reveals how beer manufacturers are collaborating with smallholder farms to get a more secure supply chain, lower the cost of raw materials, and empower more households with income, and all in addition to improving yields from farming that could change lives for the 2 Bn+ smallholder farmers in the world.

While interacting with 20+ smallholder farmers in Kenya, I, in addition to charities like One Acre Fund,  had the chance to see first hand how improved yields from farming could change lives for the 2 Bn+ smallholder farmers in the world.

Yet, it’s not only NGOs / charities that recognize the  value of farmers; beer manufacturers also work to collaborate with smallholder farmers. By incorporating the outputs from farmers as raw material, firms can get a more secure supply chain, lower the cost of raw materials, while empowering households with income.


Read the full article, Beer and Farmers in Sub-Saharan Africa: What’s next?, on Shane’s website.