In this article, David Edelman explores a few AI tools that can be used fon an AI strategy to scale segment-of-one marketing. Champion versus challenger has been the basis for finding lift and proving marketing value for decades. But we are way past the slower, high-cost operations needed to test direct mail pieces or even direct response TV.  To find the right offer, message, or call center interaction on an increasingly personalized basis for digital channels requires multi-variate testing on…

Rob Ristagno interviewed Tom Barry, Managing Partner of GHJ Advisors, on his podcast where they discuss how to scale your business without working overtime.  All professional services firms face the same challenges when trying to scale. The product they sell isn’t an item—it’s their team’s time and expertise. When you have a specific number of employees, each with a finite number of hours in the day, how do you grow your business without demanding more time and energy from employees?…

  Stephen Redwood shares an article that explores managing resources during disruptive times. As companies go through phases of growth and decline, innovation and stasis, integration and diversification, resource needs fluctuate in terms of numbers, types and capabilities. Even for eminent companies such as du Pont, General Motors and Sears Roebuck, these cyclical phases have more often than not resulted in – as the professor of business history, Alfred Chandler, once wrote – “Resources accumulated, resources rationalized, resources expanded, and…