Does your sales copy fail to connect to customers and gain leads? Kedar Gharpure shares an article that may help you improve your B2B sales story. #Price can often be the first casualty as companies compete in markets shrinking due to #COVID19. However, now more than ever, it is essential to compete on value and not just on price. In the previous articles we spoke about how companies have avoided a race to the bottom on price by adopting a…

In this article, Guillermo Herbozo explains why the goal of sales supervisors is often forgotten. Sales supervisors spend less than 20% of their time developing the skills of their team members. Even worse, the quality of the time invested is not ideal. Absence of a strong dedicated coach is perhaps the largest cause of failure for sales representatives. It also leads to increasingly high levels of employee turnover and soaring recruiting, on-boarding and training costs across industries. The solution is…