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Umbrex is pleased to welcome Jose Fornell with Impact Point Co.  Jose has over 13 years of experience with BCG and Alvarez and Marsal advising under-performing and distressed companies. He has advised companies in the SaaS, consumer, automotive, logistics, technology, manufacturing, and telecom industries. His core areas of expertise include transformation management, turnaround/restructuring, and the Office of the CFO. While at BCG, Jose led numerous transformation management offices responsible for developing and executing holistic programs at multi-billion dollar clients, including…
Subscription businesses were a big deal in 2019, so what’s the forecast for 2020? Robbie Kellman Baxter shares her expertise on what lies ahead.  I’m no fortune teller, but something about the beginning of a new year and a new decade makes me want to start spouting predictions. Actually, this isn’t the first time I have taken a crack at predictions. The final chapter of my new book THE FOREVER TRANSACTION is all about the future of subscription and membership…
Robbie Kellman Baxter reviews the progression of the subscription business model, from the early days of SaaS to a future of manufacturing based on the subscription model. My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting with what today we call Software-as-a-Service, and I could see that was going to be the futureIt just made so much sense. The old business model…
Robbie Kellman Baxter explains how to navigate the legal labyrinth when establishing a Saas business, and save a bundle on legal advice.   On my first day of high school, not one teacher talked about math, or history, or German, or literature, or biology. Instead, each teacher handed out and then discussed lists of rules which explained, in excruciating detail, what would happen if we were late to class, or skipped class, or didn’t turn in assignments. I had two…