In this article, Joy Fairbanks shares a conversation with Michael Michael Margolis, UX Research Partner at GV (Google Ventures), on using UX research to mitigate risk on new ventures. How can you find your TAM and validate your product-market fit if you don’t know who your bulls eye customers are?  UX research is a way to accelerate the learning curve of startups and derisk the investment. This week my student founders and I had the pleasure of welcoming Michael Margolis,…