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Revenue Management

Revenue Management

Johannes Hoech shares an article that identifies areas to watch and steps to take to control revenue losses and improve growth. Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for marketing, one for sales,…