Umbrex is pleased to welcome Federico Di Franco. Federico spent six years at Bain & Co Brazil in commercial and marketing practices for consumer goods companies, airlines and automotive. He loves to create value and lead people in order to achieve their full potential and generate measurable benefits and great impact for companies and organizations.
Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive commercial full potential initiatives, Federico is happy to collaborate on projects involving start up, operations and go to market positioning.
Umbrex is pleased to welcome Nicky Shah. Nicky graduated with a BA from the University of Oxford, after which she became a consultant with Booz Allen Hamilton (now Strategy&). She picked up experience across a range of industries and practices whilst at BAH.
In 2008 Nicky moved into industry and focused her discipline on revenue growth and strategy work for a subscription based business. Here, she became a subject matter expert on CRM, Customer Retention and Loyalty.
In 2017, she was approached to develop these practices from scratch for Cable and Wireless in the Caribbean markets.
Nicky lives in London, UK but is happy to work internationally. She enjoys keeping fit, trading the financial markets and supporting and mentoring startup businesses.
Umbrex is pleased to welcome Andre Martinelli. André has spent his career helping companies and people grow. Prior to starting his consulting practice, André was a Director, Go-to-Market for Vista Consulting Group (VCG), the operations arm of Vista Equity Partners. Before that, André was a Managing Director at Blue Ridge Partners, a management consulting firm exclusively focused on helping companies accelerate profitable revenue growth. In both roles, André worked with portfolio company CEOs and Chief Revenue Officers to develop go-to-market strategies, build sales organizations, and implement processes and tools to deliver consistent, profitable growth. He began his career at McKinsey, where he returned after business school.
He lives in Michigan with his wife and two young children, and enjoys attending University of Michigan football and basketball games and heading “Up North.” Andre is interested in B2B sales effectiveness and go-to-market strategy projects, particularly for PE-sponsored companies in the Midwest.