Johannes Hoech shares an article that identifies areas to watch and steps to take to control revenue losses and improve growth. Would you fly in a passenger airplane with multiple, disconnected pilots? One controlling the engines, one for heading, one in charge of fuel, etc. Seems absurd to think that a plane could actually fly this way. But isn’t that analogous how we often set up and run our revenue organizations? We have a pilot for marketing, one for sales,…

Johannes Hoech provides a path to faster revenue growth. If you want to know how your marketing and demand gen teams performed last quarter, you’re in luck. There’s a slew of marketing and revenue analytics tools geared at measuring historical lead generation and conversion rates and attributing past revenue to lead sources. But if you’re the CEO of a small to medium-sized tech startup, your true objective is to minimize your time to future revenue – and last quarter’s metrics…

Umbrex is pleased to welcome Federico Di Franco.  Federico spent six years at Bain & Co Brazil in commercial and marketing practices for consumer goods companies, airlines and automotive. He loves to create value and lead people in order to achieve their full potential and generate measurable benefits and great impact for companies and organizations. Recognized for assessing operational needs and developing solutions to save costs, improve revenues, and drive commercial full potential initiatives, Federico is happy to collaborate on…

Umbrex is pleased to welcome Nicky Shah. Nicky graduated with a BA from the University of Oxford, after which she became a consultant with Booz Allen Hamilton (now Strategy&). She picked up experience across a range of industries and practices whilst at BAH. In 2008 Nicky moved into industry and focused her discipline on revenue growth and strategy work for a subscription based business. Here, she became a subject matter expert on CRM, Customer Retention and Loyalty. In 2017, she…

Umbrex is pleased to welcome Andre Martinelli.  André has spent his career helping companies and people grow.  Prior to starting his consulting practice, André was a Director, Go-to-Market for Vista Consulting Group (VCG), the operations arm of Vista Equity Partners. Before that, André was a Managing Director at Blue Ridge Partners, a management consulting firm exclusively focused on helping companies accelerate profitable revenue growth. In both roles, André worked with portfolio company CEOs and Chief Revenue Officers to develop go-to-market…