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rebranding

rebranding

Paul Sims - Agile, Inc

If you are thinking of revamping your personal brand for the New Year, this article from Paul Sims may help you move in the right direction. Last week, I wrote an article about the benefits of a polished personal brand. If you haven’t read it yet, click here to read it. It’s a quick, easy […]

David Hensley shares a rebranding case study on Birla Tires. Updating Perceptions of Birla Tyres Birla Tyres has been one of India’s leading tyre manufacturers for over 25 years, having been set up in collaboration with Pirelli in the early 1990s. However, while there has been significant recent investment in R&D, new tyres, an enhanced […]