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Psychology of design

Psychology of design

  Tobias Baer shares an article on the latest Google news and the regulation of Big Tech. He explores the impact of Google’s algorithms on e-commerce and the commercialization of the internet.  In spite of its limited scope, the DOJ’s antitrust complaint against Google already highlights three fundamental issues of e-commerce and the commercialization of the internet. The first is about industrial organization – how to create a digital market structure that isn’t monopolized through natural network and scale effects?…
Umbrex is pleased to welcome Abhinav Chandra.  Abhinav is a seasoned Senior Leader with deep expertise in Retail/Consumer and Technology across a wide range of functional areas. Abhinav was an Associate Partner in McKinsey’s Retail and Operations practices where he served multiple clients on topics including omni-channel supply chain strategy, marketing and growth strategy, store operations and private label design and sourcing to name a few. Post McKinsey, Abhinav was at Amazon, where he was Head of Customer Experience, Worldwide…
Umbrex is pleased to welcome Neil Bansal with Coppertree Partners.  Neil  is a 20+ year New York based executive and former McKinsey consultant who is passionate about building, scaling and leading businesses across consumer/retail, financial and technology sectors. He most recently served as Managing Director and Head of Transformation at BNP Paribas in the Americas where he focused on strategy, innovation and digital transformation. Neil recently launched Coppertree Partners as a platform for independent consulting work and thought leadership….
Umbrex is pleased to welcome Alina Khlibyk. Alina spent 2 years as a Consultant at McKinsey & Company, Moscow, primarily focusing on transformation projects in banking, retail and basic materials. Has experience in Agile transformations at banks. Prior to McKinsey graduated as a Master’s in Management from Graduate School of Management in Saint-Petersburg, Russia. As a student striked all Big-3 consulting international events as well as Google: was selected as a participant of McKinsey Next Generation Women Leaders, BCG Aspire,…
Umbrex is pleased to welcome Aurora Rotes.  Aurora Rotes spent 8 years at McKinsey, specialising in strategy and operations for the retail and consumer industries. Aurora moved to corporate, working as Head of Strategy and Transformation for Mango, second apparel retailer in Spain behind Inditex. Later, she dived into the start-up world joining an early start-up specialised on location intelligence applied to retail, and as senior advisor to multiple start-ups in the retail and e-health space. Aurora is currently based…
Umbrex is pleased to welcome Pablo Craievich. Pablo has over 20 years of experience in senior management roles in strategy (McKinsey&Co and ANZ) and in business management, integration and turnaround across a number of industries (e.g. banking, education, retail, telecom and professional services). Throughout his career, Pablo developed strategies to tackle complex industry issues and led businesses going through significant transformation or complex market environments. Pablo is based in Melbourne, Australia and is happy to collaborate in projects across Australia…
Umbrex is pleased to welcome Brad Sostack. Brad Sostack spent two years in McKinsey’s operations practice and has over 15 years of leadership experience in transformation strategy, operational planning and execution, and change management. Brad served in the United States Navy as an enlisted technician and as an officer specializing in the operations and maintenance of nuclear submarines. He holds a Masters’ of Business Administration from the University of Florida and Bachelor of Science in Civil Engineering from Oregon State…
Umbrex is pleased to welcome Mukesh Jagota with JRCC Partners. Mukesh Jagota spent five years as a Senior Leader in the Consumer and Retail Practice at Strategy& (formerly, Booz & Co.). Mukesh was one of the firm’s key thought leaders in the area of Sales & Marketing. In particular, Mukesh has conducted numerous client projects and research in the areas of in organizational transformation, portfolio strategy, next-generation marketing and innovation capability building, insights & analytics, international strategy, CPG and retail…
Umbrex is pleased to welcome Marla Malluk Gozman.  Marla Malluk Gozman spent nearly ten years at Bain & Company in their Boston, London, and New York City offices. Since then, she has been an independent strategy consultant and also spent three years as Sales Strategy Director with Zearn, a nonprofit education technology organization. Marla has expertise in growth strategy and strategic planning, market and competitive analysis, and pricing, as well as advising start-up and nonprofit organizations. She has experience in…
Umbrex is pleased to welcome Swan Sit.  wan Sit is an independent consultant specializing in digital, marketing and strategy. Having spent the past decade of her career accelerating digital into legacy companies, she held two key roles as a Vice President at Nike — overseeing Global Digital Marketing during the Emmy-winning “Dream Crazy” campaign featuring Colin Kaepernick, and running Digital Operations, Product, Supply Chain and Service for a $2B ecommerce business during the Air Jordan 11 Concord launch, the largest…
Umbrex is pleased to welcome George Nahra with GZN Consulting.  George spent four years in the Chicago office of McKinsey, in the retail and sales & marketing practices, serving predominantly retailers and other consumer-facing clients. After leaving McKinsey, he spent several years as a Senior Management Associate at Bridgewater Associates. He then returned to retail, re-joining Abercrombie & Fitch (where he started his career several years earlier) and building the company’s first Strategic Planning function. He then move to Chico’s FAS, a…
Umbrex is pleased to welcome Sai Patil.  Sai Patil spent seven years as a strategy consultant at Bain & Co and then three years at Mattel leading strategy and marketing teams. Sai has particular expertise in growth strategy for consumer/retail companies as well as retail promotional strategy and marketing optimization. Prior clients include Fortune 500 companies in beauty, fashion, home decor, coffee, printing, pet food and education. Sai is highly strategic with deep expertise in utilizing consumer and market insight….
Umbrex is pleased to welcome Yevgeniy Rikhterman.  Yevgeniy Rikhterman spent three years as the Director of Strategy at Herff Jones, a PE owned CPG company. Yevgeniy has experience in creating strategic plans, as well as an evergreen strategic planning processes. Yevgeniy led the strategic planned that helped to maximize the value of Herff Jones during a critical PE transaction. He also led the corporate development, and M&A aspect, and as such has specific experiences that is applicable to mid-size companies…
Umbrex is pleased to welcome Allyson Pritchett.  Allyson spent 4+ years as a Project Leader and Consultant in the Retail / Consumer practice at Boston Consulting Group and recently began independent consulting in 2020. Prior to BCG, she worked in Business Development for Walt Disney Parks & Resorts as well as Corporate Strategy for 7-Eleven and Dean Foods Company. Allyson has particular expertise in implementing large scale transformations and has lead major transformations in retail, travel & leisure, and financial…
Umbrex is pleased to welcome Liz Kenny.  Liz Kenny is a former McKinsey consultant with eight years of independent consulting and freelance experience. She partners with clients to drive sales growth as either a consultant, or a short-term embedded team member. Liz has a strong blend of both consulting and operating experience, and has supported strategic initiatives across a wide range of industries including retail, technology, media and entertainment, and financial services. Liz balances her time between strategic and creative…