Blog >
Product

Product

Umbrex is pleased to welcome Agnes Allotey with Stratosphere. Agnes is a Strategy, Innovation, Product and Organizational Development expert and a Management Consultant with 19 years of experience at firms including McKinsey and Company, Bloomberg L.P., Dow Jones & Company and Milvik (BIMA).  She has exposure to multiple industries and functions including the development of […]

  Toopan Bagchi identifies the importance of  building segmented brand management teams to maximize marketing capabilities and effectiveness.   In a continuously disrupted landscape, many retailers are realizing the potential for private brands to not only improve margins, but to also attract customers, build baskets and drive loyalty. However, given retail’s traditional reliance on CPG companies […]

  Ben Dattner and Tomas Chamorro-Premuzic explain why the opinions of others shape our personal ‘brand’ and how to shape our digital personas for the best possible results in this article published in Harvard Business Review. Who am I, really?’ Philosophers, psychologists, and neuroscientists – not to mention poets and artists — have been trying […]

  Jonathan Paisner shares his expert insights on branding in this new video series. This week, a 150-second overview of The Branded House vs. The House of Brands. There is a little bit of brand in everything your business says and does. We’ve created this series to give you a little bit of brand thinking […]

  In this detailed article, Surbhee Grover identifies the decision-making inputs and new market approaches that will be required to survive in the new economy. For entrepreneurs, coming out of COVID-19 isn’t the end of a crisis. It’s the beginning of a new way of thinking about their approach to product-market fit, financing, marketing and […]

  Susan Hamilton Meier shares her thoughts on the merger of analytical and creative thinking and the processes and tools she has designed to help teams problem-solve more creatively. I turned up at the Boston Consulting Group, probably as the only hire who had never opened a spreadsheet before, so that was interesting, and I […]

james-black-mckinsey-alum-new-york-ny

  James Black provides a comprehensive list of questions designed to help you build a marketing strategy that can help your business move forward in 2020. Entering the New Year provides a great opportunity to take a quick audit of your brand or business to identify opportunity areas in your 1) customer understanding, 2) go […]