Ian Tidswell shares an evergreen, ever-valuable post on how to determine the hidden value of your new product or service. You innovate to keep ahead of the competition. But do you understand what your customer perceives as valuable? Let’s review what all the possible sources of value are for B2B products and services (note I’ll refer to product below but it also applies for services and solutions).  In my next blog, I’ll talk about ways to capture that value by…