Rob Ristagno shares a company post that explains the importance of understanding product market fit and where to find it. It’s a story we often hear on the CEO Campfire Chat podcast. A founder faces a problem in their life. They search for a solution in the marketplace, and it just doesn’t exist. Instead of sitting idly back, they create a product or service to address their need and bring it to market to share with others. The passion that…

Tirrell Payton explains why the best product managers delete more features than they add. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues with the product, and he relayed that the previous product manager pushed the team to add these features. He was looking for the “one magical feature” that would make the product take off…

  Shelli Baltman shares a post from her company blog that showcases innovative products in food and packaging.  Kate Summers, Innovation Associate at The Idea Suite, highlights some innovative products that were due to be showcased at this year’s Natural Products Expo West. If you’re passionate about innovation, as we are at The Idea Suite, then you’ve most likely experienced waiting with bated breath for a certain event in your calendar each year: The Natural Products Expo West in Anaheim,…

  Cheryl Lim Tam provides a post that explains the benefits of Tundra and highlights a few companies that are using the platform to sell their products.  Ever wonder what happened to that innovative company you once saw on ABC’s hit show Shark Tank? There’s a good chance it landed a deal, invested in more inventory to meet rising demand, and then went on to set up its wholesale storefront on Tundra. Tundra is rapidly becoming the number one wholesale…

Luca Ottinetti’s company blog shares case studies that reveal how Intel and SpaceX successfully launched new products, and what went wrong with Nokia and Swissair’s business model innovations.   Entering a new market with new products that target new customers requires a new business model. It is a powerful strategic initiative that changes the rules of competition. It also represents a challenge with odds of success at roughly 30%, but ultimately – when done right – it rewards winners with…

Robbie Baxter explains why companies need to prioritize their mission over their products to take advantage of new technologies and services and build a new kind of relationship with today’s–and tomorrow’s–members. As association leaders, many of you are Membership Pioneers. Membership is something you probably have been thinking about for years. But in the last 10 years, membership has reinvented nearly every industry. Companies like LinkedIn, Amazon and Salesforce have created forever transactions of their own with their customers by using many…

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.   B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor corporate marketing, the brand is built upon a big idea that aims to capture the promise of the organization at a macro level. In technology…