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Product Management

Product Management

Umbrex is pleased to welcome Elena Bazina. Elena is a cross-functional leader with 15+ years of experience building and scaling complex systems that drive excellent customer outcomes and optimize/ digitize processes. She has in-depth expertise in Product Management, Business and Product Operations, Product Partnerships, and Strategy. Elena spent the last 8+ years in product management in fintech companies in Silicon Valley (Affirm, Intuit, pilot.com). Prior to that she was a consultant with McKinsey and worked in Operations at Payback, Europe’s…
Tirrell Payton explains why the best product managers delete more features than they add. The product was falling under its own weight. It was bloated and didn’t really solve a key problem for the customer. I talked to the lead product manager about some of the issues with the product, and he relayed that the previous product manager pushed the team to add these features. He was looking for the “one magical feature” that would make the product take off…
  Kaihan Krippendorff shares a post that identifies the need for agility in the face of major disruptions, such as COVID-19, and explains how companies can adapt their product to meet the shifts in demand. “As the COVID epidemic rounds through its second year, Gen Xers, like me, are happy to avoid airplanes. On average, compared to younger travelers, our houses are bigger (so why risk leaving?), we have kids at home to be with and care for, we have…
  Tirrell Payton explains the difference between a project mindset and a product mindset and which one may be the better strategy during market shifts and disruptions. Digital” continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset…
  Robbie Kellman Baxter shares valuable advice for product managers who are ramping up operations to prepare for new subscribers to their subscription-based business. So you’ve launched your subscription app, and you have some subscribers. You’ve only scratched the surface. Now the real work begins. The key to subscription models is that the benefits keep improving to support the subscriber’s ongoing goal. And at the same time as you’re optimizing for your existing subscribers, you have to continue to stay…
Umbrex is pleased to welcome Johannes Hoech with MarqetU. Johannes is a C-level Silicon Valley executive experienced in “Growth Architecting”, i.e. all aspects of state-of-the-art pipeline generation and revenue management. Expert analyst and motivational leader with strong skills in general management, strategy, product management, and customer success, as well. 25+ years of experience leading technology startups through early stage, high growth, and turnaround phases. Having managed organizations ranging in size from a 3-person start-up to a 400-person business, Johannes drives…
  Tirrell Payton explains why it is beneficial to shift from a project to a product mindset and provides seven tips that can help accelerate the process.  ‘Digital’ continues to grow in importance as a first class business discipline, just as important as marketing, finance, or strategy. Therefore, product management has become more important as the primary lever to bring digital products and services to life. Given that, more organizations have begun to shift their thinking from a ‘project’ mindset…
A concise and informative post on the regulation of crowdfunding in Columbia from Alvaro Triana’s company blog.    In Colombia, Crowdfunding activity was regulated through Decree 1357 of 2018. This Decree established the administration, operation and use of electronic platforms for the financing of investment projects through the issuance of securities representing debt or social capital.   Read the full article, Do You Know How Crowdfunding Works in Colombia, on the Triana, Uribe, and Michelsen website….