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Primary Research

Primary Research

Jonathan Paisner identifies the cause of tension between corporate marketing and brand marketing, and how you can bridge the divide with a brand messaging format that communicates company vision and value for the end consumer.   B2B companies experience an ongoing tension between corporate marketing and product marketing – because their goals aren’t completely alignedFor […]

Christy Johnson shares highlights from the 2019 Project Ascendance Summit and reflects on commonalities among the Gen Zers workforce, including what they expect from companies.   Giving back has been at our core from the beginning. The Artemis Connection 4.5% Promise supports our vision of creating a positive impact so everyone can reach their full […]

Dan Markovitz provides a reality check on the concept of management by walking around (MBWA); how the leaders at organizations embracing lean take a different approach, and why the latter is better than the former. Theodore Kinni argues in Strategy + Business that leaders must practice management by walking around (MBWA), a concept popularized by […]

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If you want to know more about the potential benefits, scope, pros and cons of business process outsourcing (BPO) and robotic process automation integration (RPA), check out this article from the knowledge hub on David Burnie’s company website.   Both BPO and RPA aim to achieve the goal of streamlining processes, achieving efficiency and increased productivity, […]

Kaihan Krippendorff provides three signposts that can direct your organization towards a successful pivot.   If people try to tell you that pivoting is the new thing, that it’s the fresh Silicon Valley approach to business designed for today’s fast-paced digital world, don’t believe them. Consider Fairfield University, a private school founded just outside of New […]