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Primary Research

Primary Research

To inspire successful innovation, Kaihan Krippendorff explains why the composition of the founding team is crucial and why the first step should be to find a sherpa. He provides six questions to help you assess and secure a powerful advocate to lead the team. That historic moment when the perfect team unifies beyond an opportunity, […]

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Robbie Kellman Baxter reviews the progression of the subscription business model, from the early days of SaaS to a future of manufacturing based on the subscription model. My first job after business school was as a product manager at an enterprise software company. I picked it because it was one of the first companies experimenting […]

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Shane Heywood provides an article that reveals how beer manufacturers are collaborating with smallholder farms to get a more secure supply chain, lower the cost of raw materials, and empower more households with income, and all in addition to improving yields from farming that could change lives for the 2 Bn+ smallholder farmers in the […]

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Robbie Baxter explains why companies need to prioritize their mission over their products to take advantage of new technologies and services and build a new kind of relationship with today’s–and tomorrow’s–members. As association leaders, many of you are Membership Pioneers. Membership is something you probably have been thinking about for years. But in the last 10 years, […]

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There are four good reasons for holding on to a cash-based economy. Tobias Baer reveals the hidden economic benefits and explains why cash is still king. Do we still need cash? More and more stores are going cashless. A whole country—Sweden—is intent on becoming the world’s first cashless nation in 2023. The attraction is the savings […]

Discover how Amazon’s battle with Netflix is teaching us to rethink competition and question how business should be defined in this article from Stephen Wunker’s company blog. For many years now we’ve seen the dangers of defining your business too narrowly. Think about Borders, which pioneered the book megastore model. Rather than using the Internet’s […]

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Jim Klass shares a short but poignant excerpt from a Yeats poem that is appropriate for today’s environment. A poem on the confusion of our era.   Read the full article, Although almost 100 years old Yeats poem is appropriate for today, on LinkedIn.

Robyn Bolton shares five techniques that can help you understand your toughest customers in this post recently published on Forbes. Let’s be honest, we love talking to people who just ‘get’ us. I believe this is because we often must hold a number of conversations with people who don’t ‘get’ us. In business, the people who […]

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Paul Millerd shares greetings from Taipei and his thoughts about shorter workweeks, including recent news from Microsoft Japan where they implemented a four-day week and saw productivity jump 40 percent. Three years ago I was an office worker in New York City, working in a prestigious job making more money than I ever imagined (some […]

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Jason George tackles the intricacies of tariffs and taxes and discusses the potential of a fair system that takes into account concentrated benefits and diffuse costs while dealing with the interests of the few vs. the masses. Observers who dig even a little into government policy in areas like tariffs or taxes might note some […]