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Primary Research

Primary Research

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  Dan Markovitz identifies the difference between facts and data and why you need both to make a fully informed assessment.  Taiichi Ohno said, “Data is of course important in manufacturing, but I place the greatest emphasis on facts.” You can leave out the word “manufacturing,” and apply the concept to anything in your company […]

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  James Black provides a comprehensive list of questions designed to help you build a marketing strategy that can help your business move forward in 2020. Entering the New Year provides a great opportunity to take a quick audit of your brand or business to identify opportunity areas in your 1) customer understanding, 2) go […]

  Natalie Ceeney provides a grim view, but a much needed voice, calling on business to take on the challenge of climate change. Whether prompted by the flurry of recent announcements from government and Bank of England or by the rise in protests, it’s hard to avoid the climate change debate. Whatever our personal beliefs, […]

  Robbie Kellman Baxter makes the case for subscription-based businesses and provides a few expert tips on how to take your business in that direction.  If you’ve been tasked with launching a subscription-based business at your organization, or are thinking about starting your own XXX-as-a-service or XXX-of-the-month-club, before diving in, take a step back. To […]

  This in-depth article from Boris Galonske explains how digitization helps improve resilience in commodity trading. Commodity trading suffers from shrinking margins and in some commodity classes also from low price volatility. At the same time operating environments struggle with manual routines, legacy processes and systems resulting in high cost income ratios (CIR). How can […]

  C.V. Ramachandran discusses what it takes to institute digital transformation successfully by engaging a holistic approach that provides support for every part of a company’s value chain. Big data, machine learning, connected vehicles, industry 4.0, robotic process automation, blockchain … No matter what industry you are in, you have surely come across these popular […]

  It takes more than talent to become a valued employee in today’s workplace. Sherif El Henaoui identifies the benefits of finding the right fit.  Top people are desired. Every company wants them: the intelligent, creative, endurable, high-performance worker. Since this desired workforce is rare, there is a “war” as suggested by the HR literature. […]

  Shane Heywood takes a look at how the Direct to Consumer business model could have meaningful implications for social enterprises.  My earliest shaving experience was around the age of 13. After 10 minutes, reeling from irritation everywhere, and minimal hair in the sink, I also felt slightly cheated by how much I had spent […]

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  Sean McCoy idenfities three common denominators behind unsuccessful commercialization efforts. After your Go-to-Market (GtM) strategy is designed and the planning is complete, it is time to move into execution. Implementation is when a strategy finally impacts the bottom line, which is why it is so vital to get the implementation right. Because Go-to-Market strategies […]

  Odin Muhlenbein and his colleagues co-authored an article that explains how social enterprises are solving the problem of youth unemployment in Africa.  The issues that are the most pressing today will shape the legacies of the most powerful African political and business leaders of our time. For the continent, the youth population boom and […]