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Primary Research

Primary Research

  Ian Tidswell provides an infographic that provides the details of the key 6 steps to creating and capturing value in MedTech, from offer design through market access and reimbursement approval to new product transitions. Success in the Medical Technology industry requires constant innovation. However, capturing a fair share of the value (pricing) from that […]

  Recently, there has been much discussion about the value of play for helping creative ideas flourish, but Kaihan Krippendorff shares examples of play at work and provides 10 ways to inject play into your organization.  In the 1830s, an artist and tinkerer, Samuel Morse, directed his curiosity to a question few had considered before. […]

  With so much press about how our technological habits create disconnection, Hugo Bernier explains how technology also gives people the tools and access to build connections. I work crazy hours. To top it off, I commute a total of 3 hours every day. When I get home from work, I’m usually exhausted.  One of […]

  Pieter Lekkerkerk describes current alternative pricing models making inroads in car insurance in the US: pay-per-mile and driving-score based pricing.    In the last few decades car insurance premiums have traditionally been set based on o a risk assessment questionnaire (typically covering the car, its usage, the driver and her/his background among others), enriched […]

  Luiz Zorzella shares a survival guide to Clay Christensen’s opus, including impressions, recommendations, and thoughts on how business leaders can use his ideas to drive success, growth and transformation. If you work with innovation and strategy and are responsible for the future of your business, you probably read Clayton Christensen’s 2 most famous opi: […]

  Robbie Kellman Baxter shares a story about her favourite bookstore and how it provides a great example of the Membership Economy in action. When a Menlo Park bookstore was economically threatened, the community stepped in and created a membership program to improve long-term sustainability.  Founded in 1955 by peace activist Roy Kepler, Kepler’s Books […]

  David A. Fields offers a valuable resource for consulting firms in this series of articles that provide a comprehensive guide to marketing tactics.  Your Challenge: Can you come up with even one tactic that’s not on the list below? (Bonus points if you post two or more tactics.) Have you ever wanted to co-write […]

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  This article from David Burnie’s company blog identifies the value of the contact centre, and how it helps to prevent customer attrition.  The contact centre is a necessity for any mid-large size organization. It is where customer inquiries are handled across multiple channels, such as the phone, email or live chat. It is a […]

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  Jason George explores the sale reach and marketing savvy of Time and Newsweek to demonstrate the success of a strategy that encompasses a large demographic; he then explains how and why the internet disrupted this  model by pursuing the individual.  In the early twentieth century Americans seeking the news had plenty of print sources […]

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  Jesse Jacoby taps into a common pain point in today’s business operations — the vague or misunderstood email — and provides an easy solution to overcome the problem.  Connecting with coworkers, clients and customers has never been easier. Gone are the days when we had to drive across town to chat with someone in […]