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Primary Research

Primary Research

  Eric Hiller’s company blog takes a look at the strategy and growth probability of the Ride-hail market from the perspective of the Lyft CEO. Summary for Lyft CEO Ride-hail is not going away, but it must to get profitable.   You can try to ‘grow to profitability’, but as we have learned in the […]

  Jason George uses the evolution of the aviation industry as a means to explore the cost of risk aversion and how it can stymie growth. Building in every possible contingency as part of a strategy can end up producing something so encrusted with extraneous elements that agility is compromised. Alternatively, it may hew so […]

  Dan Markovitz explains why some methods of measuring performance and quality seriously lack the data to make an impact.   Pity the employees at a Starbucks in midtown NYC. In a misguided attempt to improve quality, the management posts monthly scores on a variety of metrics. . . without understanding anything about effective use of […]

  The Internet of Things has caused much disruption in the retail industry where only the most agile and innovative survive and thrive. Carlos Castelan’s company blog explains how to transform or build businesses to match customer expectations. There’s a great line courtesy of Albert Einstein where he was quoted as saying, ‘If I had […]

  Ben Dattner co wrote this article for Harvard Business Review on the issue of building ethical AI for talent management.  Artificial intelligence has disrupted every area of our lives — from the curated shopping experiences we’ve come to expect from companies like Amazon and Alibaba to the personalized recommendations that channels like YouTube and […]

  Gaelle Lamotte was recently interviewed for the Telegraph’s Business Reporter on bridging the gap between business strategy and achieving the best results.  Strategies often fail because there is a lack of a robust, compelling strategic story that hangs off them, there’s a failure of coordination between units and functions, often misalignment, and at the […]

  Stephen Wunker explores the emotional connection in marketing and how this connection can be applied to Jobs to be Done to lay out pathways for creating targeted, meaningful, and relevant innovations. The modern Mini Cooper—offered in a variety of eye-popping colors—burst onto the scene in 2001 as a chic version of an old British […]

  Susan Meier was recently interviewed on the Change Creator podcast on the fundamentals of building a brand. In her nine years of helping companies build their brand identity, Susan has always set aside a portion of her portfolio for these smaller projects despite them being less lucrative for her. The payoff? They inspire her […]

  Diane Mulcahy provides valuable questions to help discern the compatibility of an investor before accepting funds for your next project.  In the race to get the check in hand, most entrepreneurs don’t do in-depth due diligence — or any due diligence — on the venture capital (VC) firms they pitch. Founding teams eager to […]

  Paul Millerd tackles the origins and meaning of culture and provides a framework and lens for thinking about organizational culture in ways that can shape your corporate culture.  Culture is a messy term. In 1952, two Academics, Kroeber and Kluckhohn, completed a comprehensive review of the term and found that by then there were […]