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Pricing

Pricing

Umbrex is pleased to welcome Alonzo Page with Strange Oaths.  Alonzo, Founder & CEO of Strange Oaths, scales market-defining brands and products with data-driven creativity. A former Bain consultant and Peloton’s Head of Global Consumer Strategy, he leverages analytical precision and a passion for storytelling to fuel sustainable growth. His journey from Yale, to Columbia […]

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Andrew McKee shares and elaborates upon the key factors that go into building a revenue forecast model. One of our most sought-after commercial strategy services is the creation of revenue forecasts. As such, we’ve spent numerous projects ruminating on the most influential uncertainties in building revenue forecasts, and how to best converge on a reliable […]

In this article, Ian Tidswell shares a key to superior B2B pricing.  Providing high quality price guidance to your sales teams as they negotiate with customers can result in measurable profit increases. It really should be a core process.  However I’ve rarely seen clear quality price guidance. Here some key questions to ask:   Why […]

Umbrex is pleased to welcome Marissa Pittard. Marissa spent 3 years at McKinsey focused on strategy, growth, and operations. She also spent a year focused on US health system innovation, with expertise in drug pricing, behavioral health, and social determinants. She has since been a successful 2X founder and now operates as an independent consultant. […]

This company article from Serge Milman delivers a pragmatic approach to pricing and why this is as true for corporate procurement. Not only is Price important, but it is THE most important factor. It is the ONLY way we quantify and dispassionately measure results – particularly so for Procurement and Strategic Sourcing results. Price is […]

Umbrex is pleased to welcome Nikolay Hovhannisyan. Nikolay has a strong background in analytics, data science, and utilizing data and modeling to support business goals and processes. He recently held the position of Head of Credit Portfolio Risk at City National Bank, where he led a team of analytics and data specialists in delivering data […]

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Ian Tidswell provides the key to superior B2B pricing. Providing high quality price guidance to your sales teams as they negotiate with customers can result in measurable profit increases. It really should be a core process.  However I’ve rarely seen clear quality price guidance. Here some key questions to ask:   Why is price guidance […]

Umbrex is pleased to welcome Ahmad Mansour with Rare Capital. Ahmad describes his expertise: I started my career as an entrepreneur, co-founding two technology startups (B2C and B2B). As a Sr. Engagement Manager at McKinsey, I led top line growth (marketing and sales) and operations optimization for PE-backed B2B technology portfolio companies; in addition, I […]

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Pricing thought leader Ian Tidswell shares B2B price research methods to set list and target prices in this article. Having a robust way to assess customers’ Willingness-to-Pay (WTP) is a key capability required of all companies.  It’s surprising to me how many B2B companies rely on gut-feel or ad hoc processes to get this done.  […]

Kedar Gharpure shares an article on pricing and a warning on the pitfalls of discounting prices in the hope of gaining volume sales. Price is an important negotiation element in any B2B sale – and often made out to be a sticking point by the customers. Hence, it is no wonder that B2B companies often […]