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pricing strategy

pricing strategy

In this article, Barry Horwitz offers valuable insight into pricing.  Pricing. It’s one of the most important elements of any business value proposition. And yet, it’s a topic that many struggle with. That’s because setting the right price is about much more than simply setting price higher than costs or mimicking the actions of competitors. Some things to consider… Pricing sends signals. While economists have long developed theories based on the assumption that we all act as rational beings (i.e.,…
Ian Tidswell provides insight into the psychology of pricing. Why are we often less than completely rational? Delving into psychology, one can think of the brain as having two types of circuits: system 1 and system 2 (Kahneman) or elephant and rider (Haidt). The elephant (system 1) acts quickly and seemingly automatically, following a set of pre-programmed rules. It’s in control when you react to seeing a family member, catch a ball thrown at you, answer simple questions like 2+2…
Mark Hess shares a valuable article that explains how to increase profitability. With the economy slowing, many companies will shift their focus to improving their profitability. Is your management team prepared to take a fresh look at how to grow profit margins? In our work with mid-market companies over the last decade, we have helped uncover many different ways to improve profits. Here are our Top 5 approaches to improving your profitability, with two bonus tips for good measure. 1)…
  Stephen Wunker has published an article on costovation and how it is creating an agricultural revolution in Africa.  In Africa, there is a product which smallholder farms urgently need, yet which few understand or think they can afford: insurance. Droughts, pests, floods, and other natural maladies can devastate a crop for the year and put farmers – as well as whole communities – at great risk of extreme hardship. Yet, with few exceptions, the idea of paying a premium…