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pricing strategies

pricing strategies

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Ian Tidswell provides the key to superior B2B pricing. Providing high quality price guidance to your sales teams as they negotiate with customers can result in measurable profit increases. It really should be a core process.  However I’ve rarely seen clear quality price guidance. Here some key questions to ask:   Why is price guidance […]

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Pricing thought leader Ian Tidswell shares B2B price research methods to set list and target prices in this article. Having a robust way to assess customers’ Willingness-to-Pay (WTP) is a key capability required of all companies.  It’s surprising to me how many B2B companies rely on gut-feel or ad hoc processes to get this done.  […]

Kedar Gharpure shares an article on pricing and a warning on the pitfalls of discounting prices in the hope of gaining volume sales. Price is an important negotiation element in any B2B sale – and often made out to be a sticking point by the customers. Hence, it is no wonder that B2B companies often […]

Kedar Gharpure shares an article on pricing and why you should think twice before lowering price to increase sales.  Price is an important negotiation element in any B2B sale – and often made out to be a sticking point by the customers. Hence, it is no wonder that B2B companies often consider discounting their prices […]

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Ian Tidswell provides an article that highlights multiple ways to assess customers Willingness-to-Pay (WTP), which is a key capability required of all companies. Having a robust way to assess customers Willingness-to-Pay (WTP) is a key capability required of all companies.  It’s surprising to me how many B2B companies rely on gut-feel or ad hoc processes […]

  Ian Tidswell shares pricing information on creating and capturing value in an informative infographic. Success in the Medical Technology industry requires constant innovation. However, capturing a fair share of the value (pricing) from that innovation throughout the product life cycle is especially challenging given multiple market access hurdles, constrained healthcare budgets, and diverse stakeholders. […]

  Ian Tidswell and Norbert Paddags co-wrote this article on what bankers should learn about innovative pricing approaches to increase profitability. Pricing – What private bankers can learn from Porsche Banks have learned a lot from industries like the automotive sector in the past, but they still have some catching up to do. This includes […]