Ian Tidswell shares an article co-written by Ofer Levi that shares four reasons customers will accept cost increases. As China cleans up its manufacturing companies, some raw material prices are increasing or are scarce. While never easy, passing on cost increases can be done with a simple explanation, communicated clearly to sales and customers. The amount of increase possible will depend on the competitive context. Don’t forget to use your other commercial policy levers! China is working to reduce it’s…